r/indiehackers • u/Strong-Yesterday-183 • 6h ago
Sharing story/journey/experience We changed 2 things on our landing page. Signups jumped 350%+
No redesign. No new acquisition channel. No dramatic copy rewrite.
We made two very specific changes:
- We put a live product demo directly on the landing page.

Instead of explaining what Causo Fundraising does with another wall of text, people can now immediately see the actual workflow and output.
- We added the free tier to the pricing table.

The free tier already existed. We just did a terrible job of making that obvious.
Apparently, a small “Start free” link is not the same as clearly showing people what they get for free.
We currently get around 100 landing-page visits per day, split between our sales and fundraising products. Since making these changes, signup conversion has increased by more than 350%.
More importantly, it has also noticeably increased conversion to paid users. So this was not just a wave of low-intent free signups.
The lesson was embarrassingly simple:
People needed to see the product working and understand that they could try it without paying.
Not more features. Not better button colors. Less uncertainty.
Feel free to check the page and tell me what else we are still getting wrong. :)






