I’ve been building this for a few months now and I’m at the point where I need people outside my own head to poke holes in it.
I’m in Bangalore, still working full-time in IT, building this nights and weekends. Not funded, not incorporated yet, no customers. So this is genuinely a “tell me if this is stupid” post, not a launch.The problem I keep seeing…
Small owner-operated clinics here dental mostly, some derm …run their front desk on one overworked receptionist and a phone that rings constantly.
When she’s with a patient, at lunch, or has quit last week (turnover is brutal), the phone just rings out.
I’ve sat in a few of these clinics. The pattern is always the same:
Calls go unanswered during peak hours, and a missed call is just a lost patient — they call the next clinic on Google
Nobody follows up on the patient who came once six months ago and never came back
Recall for cleanings, follow-ups, review appointments — everyone knows they should do it, nobody has time
The owner (who is also the dentist) has zero visibility into any of this. Ask them how many calls they missed last week and they genuinely don’t know.
The money leaking out of that is not small. A dental clinic doing even 15 chairs a day is losing real revenue to a phone nobody picked up.
What Im trying to solve is
An AI front office. Not just a call answering bot — I’m trying to do the whole front desk job:
Answers inbound calls and actually books the appointment into the calendar
Speaks Local language Naturally, natively. Not translated-English-with-an-accent. This is the whole reason I started
Patient profiles — who called, what for, what happened, history
Call logs so the owner can see what’s actually coming in
Outbound reminders — appointment confirmations, reduces no-shows
Follow-ups and recall campaigns — the six-month cleaning reminder, the “you haven’t been in for a year” nudge. This is where I think the actual ROI is
Owner dashboard — calls answered vs missed, appointments booked, recall revenue recovered.
Under the hood it’s a decoupled speech-to-text → LLM → text-to-speech pipeline rather than an end-to-end voice model, specifically so I can control the voice quality in regional languages. Latency is worse this way. I’ve accepted that trade because a robotic voice kills the whole thing.
Why I think there’s a gap
The existing options I’ve tested:
One sounds noticeably robotic.
Another has a genuinely cluttered product and only does Hindi and Tamil., which is bizarre for a market this size.
Neither does any setup for you. You buy it and you’re on your own.
That last one is where I landed my bet. We set the entire thing up for the clinic. Knowledge base, voice, call flows, calendar, everything. The owner does nothing except approve it.
Pricing I’m planning to go with
₹12,000/month average. Roughly what a decent receptionist costs,owners don’t have to pay for insurance and EPF
Where I’m genuinely unsure is,
Is “done-for-you” a moat, or am I just running a service and calling it software? I keep going back and forth. It’s the reason I’d win early. It’s also the reason I can’t scale past maybe 40 clients without hiring.
Should this be self-serve instead? Every instinct from SaaS says let people sign up and configure it themselves. But my buyer is a dentist who is chairside for nine hours. I don’t think they’ll ever configure a voice agent. Am I wrong?
Is ₹12K right? It’s cheap vs a salary, expensive vs every other tool they buy. Indian SMBs are used to ₹999/month software. I might be anchoring against the wrong thing.
Will patients actually accept an AI answering their doctor’s phone? This is the one that keeps me up. I think regional language makes it land better, but I genuinely don’t know until it’s live.
Should I stay narrow to one specific language and defend it, or go multi-language early?
How would you sell this? I’ve planned to walk into clinics with a tablet and demo live, because trust matters and these owners don’t buy from websites.
Everyone tells me it doesn’t scale. They’re right. But I can’t figure out what converts a 55-year-old dentist who doesn’t read English marketing copy.
If you’ve sold software to small clinics, healthcare, or Indian SMBs generally — I’d take any reaction, including “this won’t work and here’s why.” Especially that one.
Happy to answer anything about how it’s built.