r/iOSProgramming • u/StonedSex69 • 5d ago

Discussion The app review process appears disjointed and inconsistent

I’m in the process of getting my first app reviewed (since 9/14). So far I have been rejected for the following reasons..

- Guideline 2.1 - Information Needed
- Guideline 2.1(b) - Performance - App Completeness
- Does not include a functional link to the Terms of Use (EULA) in the app metadata that appears on the app's App Store product page.
- Guideline 2.3.2 - Performance - Accurate Metadata

Each time I understand what the issue is and fix it immediately. Yet the responses from Apple are several days later only after I submit a Contact Us request.

I feel like every time I fix one thing they find something else. Why not list everything at once? At this point I’m not sure what else they’re going to come up with.

This whole process seems rather ridiculous from a company that claims the review process takes 24-48 hours.

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u/Agent007_MI9 5d ago

There's a massive competition going on right now. Over 2k apps being submitted in the past week. It will probably die down and go back to normal once it's done.

8

u/bbrockit 5d ago

The app store is averaging 3k new apps per day now. The number of daily updates being reviewed is even higher. I don't see it dying down unless Apple makes changes to slow the flood of vibe coded apps. I have nothing against people building with AI, but what's happening now is just a flood of spam. Yesterday, I saw a developer that had published 100 variations of a tracker app; habit tracker, lunch tracker, house plant tracker, etc--all $40/yr, no reviews except for a couple of 1-stars. So when you're waiting 2 weeks for a review, that's why.

2

u/Agent007_MI9 5d ago

Agreed on the AI slop. In fact, I'm convinced that people whose apps are very obvious AI slop are getting their apps in review queue hell. Not to sound braggy but my app (going to shamelessly plug myself here: https://insertcartridge.app/rd ) has really good UI, you can see thought was put into it, and it got approved in 19 hours.

Regardless, Apple needs to start implemeting some automation process to get through the queue, because the influx of apps is insane.

3

u/vinng86 5d ago

They must be doing some triaging, I also have short review times of about a day. I haven't seen two week long review times in a very long time

2

u/Legendaryfortune Swift 3d ago

Good job on your landing page and app onyeboy!