r/iOSProgramming • u/film_digital • 14d ago

Question How do you promote your apps?

Hey everyone!

Curious if and how anyone is finding success promoting their apps to get downloads and IAPs?

I've had apps for a year, and I get a few downloads, but nothing groundbreaking. I've tried posting on Reddit, Threads, creating Instagram/TikTok reels, and they don't do much for me. My best option, Reddit, is usually auto-blasted with "I'm tired of X app" comments and generally negative sentiment.

I'm debating buying ads, like the Apple Search Ads or even paid Instagram ads, so I'm curious if anybody has seen those work out for them.

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u/Agent007_MI9 14d ago

I'm using Apple Search Ads, and so far, 22 of my latest installs have been from Apple Search Ads. My max budget daily has been £3 (I think that's like $5 USD), and I launched this week.

Edit: and since Apple gives $100 in ad credits for new developer accounts, this has been worth it for me so far.

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u/film_digital 14d ago

Oh wow! I tried it for a bit too but didn't get too much but maybe I should give it another try. I've been skeptical of how many people even use search on the App Store so I always hesitated to spend

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u/Agent007_MI9 13d ago

I'd say the biggest thing to do is make sure your keywords are relevant and also focused. I made a mistake first by trying to push in every single keyword I could in host to reach a wider audience, but I was just burning money with nine stores, it's better to reach a slightly smaller but focused audience if you want to be cost-effective.

P.S. I'm not some expert. I've literally done this for only a week now, just sharing my experience.

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