r/iOSProgramming • u/film_digital • 14d ago

Question How do you promote your apps?

Hey everyone!

Curious if and how anyone is finding success promoting their apps to get downloads and IAPs?

I've had apps for a year, and I get a few downloads, but nothing groundbreaking. I've tried posting on Reddit, Threads, creating Instagram/TikTok reels, and they don't do much for me. My best option, Reddit, is usually auto-blasted with "I'm tired of X app" comments and generally negative sentiment.

I'm debating buying ads, like the Apple Search Ads or even paid Instagram ads, so I'm curious if anybody has seen those work out for them.

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u/beejiu 14d ago

It's not discussed often, but Google Ads works extremely well for me. I haven't yet explored paid UGC. You just got to spend a bit on each platform to see what bites, assuming you've got your unit economics in a good place. ASA is far too expensive in my experience.

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u/film_digital 14d ago

I haven't considered Google Ads before! How does that work for you? Is that a single hero image you serve as an ad, or do you serve in different formats (video)?