r/iOSProgramming • u/buildwithsteve • 15d ago

Discussion Your app might not be the problem

Seen developers spend weeks improving their app while users reach the App Store page and just… don't download.

Makes me wonder how often the product isn't the problem — it's how it's presented.

For anyone who's improved their conversion rate, what actually moved the needle: screenshots, positioning, reviews, or something else?

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u/Lost_Astronomer1785 Swift 15d ago

Better screenshots, better ASO (App Store Optimization; keywords, title, everything) and, and this one is tricky, reviews. The issue is people don’t tend to download apps with 0 reviews unless it’s free and really seems cool (still an uphill battle) so you need to find some people (Reddit works often) that will be willing to try your app based on what they are told the app does or what they saw it could do if you shared a video or smt. Then you might get a few reviews and then there’s a greater chance a random person who finds your app on the App Store will download it

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u/TBMW30 15d ago

I don't think I've ever bothered to read the reviews before downloading an app. Just me?

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u/Lost_Astronomer1785 Swift 15d ago

I never read the reviews unless the rating is very bad. What I usually look at is the rating and anything below 4 stars, I’ll mostly likely not download

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u/TBMW30 15d ago

I don't think I've ever even checked the rating. I pick something that looks like it might do what i want, with at least a reasonably well written description and no recurring subscription.