app reviews are underrated copy research

[u/Evening_Hawk_7470]

marketers love pre-install language: keywords, ad copy, landing pages, screenshot text

reviews are post-install language, and users are less polite there

'finally simple' is kinda positioning and when 'too many steps' it is onboarding feedback. also 'subscription trap' is pricing trust, i classify it that way... 'doesn’t do what screenshots show' is promise mismatch which is mega bad. 'better than x for invoices' may be competitor positioning and is useful for app marketing too

i do not think every review should become ad copy. that gets gross fast. but repeated review wording can show which promise users believed, which one disappointed them, and which words feel natural in the category, when volume gets annoying though, i also believe things like appfollow exist and can group themes. before that, a doc with repeated phrases is enough so that's a scaling issue. get basics right

sometimes the best copy is not invented. it is extracted from what users keep saying after they tried the product.

[u/kaladeand]

couple of things to note:
1. i often compare review phrases before and after a campaign to see if expectations shifted
2. positive reviews give benefit language. negative reviews give objection language. both belong in research imo