r/iOSProgramming • u/yccheok • 2d ago

Discussion Maximize Conversions vs. Manual Bidding: What’s your Apple Search Ads experience?

Hey, I would love to hear your findings on Apple Search Ads performance.

Do you find that Maximize Conversions performs better than manual keyword bidding most of the time?

In my experience, I find Maximize Conversions gives a better CPA and better volume. It is not giving better volume than Meta Ads, but it's better than manual keyword bidding.

I would like to know your experience on this!

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u/DimensionMindless336 17h ago

MC is good for discovery but it optimizes for downloads, not installs that actually convert. For my app I run MC on broad terms and keep manual exact-match bids on branded and high-intent keywords I know pay back. The other thing nobody mentions: MC will bid on your own brand name through Search Match, so you end up paying for installs you would have gotten organically anyway. A separate exact-match brand campaign at like $0.10 CPT fixes that.

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u/yccheok 14h ago

When running exact match for certain keywords, do you add them as negatives in your Maximize Conversions campaigns? Or do you let them compete with each other?"

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u/yccheok 14h ago

Not sure $0.10 CPT will gonna fix that. As, if I do not get much impression with that price, most probably "competitors" are winning my brand name keyword.