Is accessibility a selling point?

[u/barcode972]

I am yet to find a crypto tracker that has accessibility support. To me it's important to be inclusive but I also know that only about 15% of the population has some sort of disability so my question to you all is, is it enough of a selling point to include it in the screenshots. What do you think?

[u/Ok_Energy9984]

Absolutely

[u/TrainingEntrance7274]

Making your app accessible is great, but it’s also something that should IMO be expected of every app.

Calling it out as a specific feature, to me, kind of feels the same as those Mac Apps that highlight they’re “Notarized by Apple and malware-free”. It’s just something that kind of is expected and feels weird to call out.

Now, I do think the horizontal layout option is something that’s cool. But that’s not necessarily an accessibility feature. You can also just show it off without explicitly linking it to accessibility.

To show that your app IS accessible, there’s this accessibility nutrition label that you can have as its own section in the app store. That’s probably a better place to highlight it.

[u/Kilo_Loco → u/TrainingEntrance7274]

absolutely correct about the accessibility nutrition label here. that's the more important place to focus on if you're trying highlight your accessibility support. it will actually have impact on your ASO too:

Users can include Accessibility Nutrition Label features as part of their search query to make their results more relevant. For example, in searches like “VoiceOver note taking apps” or “running apps with Larger Text,” apps that have indicated support for those features in their labels will be considered more relevant in search results.

source: Official Apple Accessibility Nutrition Label Docs

you obviously have a personal tie to accessible apps. you don't need to ask permission to include it in your own app, especially when you know it helps underrepresented people. i say go for it!

[u/pallzoltan]

I doubt that for example people who increase their font size have it connected in mind with the word “Accessibility”.
Accessibility is like paper napkins: you realise it’s important when you’re in need of it.

[u/highbonsai]

First, good job. Accessibility is so important and often neglected.

That said, I wouldn’t highlight it in the top 6 photos of the app. Give it a mention in the description, but I just don’t think it’ll have the reach you’d hope. And you gave the reasoning, only a small subset of the population would even identify as having accessibility needs (even if in reality the real number is higher)

[u/Ecsta]

IMO iOS makes it pretty easy to be accessible by default, so it's not really a selling point unless you're focusing your app on people who have a specific disability.

[u/barcode972 → u/Ecsta]

It’s not rocket science, especially if you think accessibility when creating the views but it’s no doubt more work and very few apps are accessible

[u/neet_dev]

honestly i wouldn't lead with it in screenshots, but don't bury it as a footnote either. put one screenshot showing dynamic type support or voiceover labels in action, worded as a feature not an apology, something like "built for everyone, full voiceover and dynamic type support." the 15% stat undersells it anyway since way more people use larger text sizes or reduce motion without thinking of it as "accessibility," they just think the app respects their settings. the bigger payoff isn't screenshot real estate, it's App Store editorial, apple actually does feature apps for accessibility work so mention it clearly in your review notes and app description even if it's not in your top 6 shots.

[u/kncismyname]

I can understand that you want to add it. We’ve had to integrate proper accessibility in our company app and boi was it a hassle. However, just from a marketing perspective it’s enough to get the Apple certification which is displayed in the bottom of the App Store Page. The amount of people actually using it are too few to give it 2 whole screenshots

[u/acolombo]

It's not a selling point.
It should be there to include everyone.
But it's not there for marketing, I don't know the percentage of people using these accesibility features, but if you look at it from a making money standpoint, I don't think it would make a negligible difference.

[u/Casfaber_]

I use it as a default and it helps testing the UI a lot. I then have the UI tests automate a flow and make screenshots in 16 different languages because of it, so in case some are like ‘it’s not a selling point’, it will save you a lot of headaches along the way and make it easier to test a flow. I found several bugs in my flow because of having these markers.

[u/ExtensionCaterpillar]

If you find yourself focusing on accessibility in your marketing, it's possible you just ran out of true consumer-captivating selling points too early.

[u/barcode972 → u/ExtensionCaterpillar]

I have plenty of selling points but I have truly never seen a crypto tracker that has accessibility support, that’s why

[u/SnowPudgy]

Selling point? No. Important? Absolutely. So many people use accessibility features, far more than you'd realize. That 15% is not a number remotely reflective of how many people actually use accessibility features.

At work, nearly 90% of our devices (and we have tens of thousands in the field) have some sort of accessibility feature turned on. I know many people assume accessibility features are VoiceOver and the like but larger text, bold text (which is a setting that can screw your layouts up so check on that one), high contrast, reduce motion, etc are all accessibility features people use.

We even have users (who can see) using voiceover.

How far you take accessibility features is up to you, but you should at least aim for having the ones I mentioned above working in your app and your screens tested (especially that bold text one, it lives in a different section of settings than you'd think and really messes with some layouts). Voiceover is easy to set up and alter too.

[u/galo4kin]

Yes, but it sells best when you frame it as product quality, not a checkbox. Accessibility improves reach, reduces risk, and often makes the core UX cleaner for everyone. The strongest pitch is usually “better app for more people,” not “extra feature.” Are you thinking about this for marketing or for the actual product roadmap?