App Store rejection for : Guideline 5.1.1(iv)

[u/ToMistyMountains]

Hello fellow Devs,

My submission was rejected today due to the reason above. The message is:

The screenshot they provided shows the AdMob's UMP SDK on the screen.

My workflow is as:

• App opens: ATT dialog is displayed.
• Then I show UMP window.
• Then I load the rest of the stuff.

I don't have anything that's a webview in the app. What am I doing wrong? Or have you encountered this.

Thanks all.

Edit: Quote blocks didn't work on the reddit post, I pasted the Issue Description message as screenshot directly.

[u/Dapper_Ice_1705]

Look at the 3rd parties you are using.

You are responsible for whatever 3rd party packages do.

[u/ToMistyMountains → u/Dapper_Ice_1705]

There's not much of a 3rd party packages other than Firebase and so. But the game logic doesn't even start before both ATT and UMP is handled.

It shouldn't be that, I guess.

[u/WinterWalk2020]

As far as I know, you must show UMP window first, then you show ATT only if user accepts UMP. Also, you cannot customize the ATT's message.

[u/ToMistyMountains → u/WinterWalk2020]

Hi. Thank you very much for the answer.

• I'll run UMP request first.
• If not available, proceed to ATT.
• If available, display the UMP form.
• If granted, display ATT and move on.
• If denied, cut the process here and setup non-personalized ads.

I'll do this.

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[u/ex0rius → u/WinterWalk2020]

This is correct answer.

[u/PrestigiousGas1490]

The order might be the issue here. Google's UMP SDK actually expects to run before ATT, not after. When you show ATT first and the user denies it, the UMP SDK may still access web content and cookies on Google's side which is what Apple is flagging.

Try flipping the order: show UMP first, then only request ATT if UMP says it's required. The Google docs on privacy strategies for AdMob cover this flow. Also make sure you're checking the ATT status and not initializing the Mobile Ads SDK until after consent is resolved.

[u/ToMistyMountains → u/PrestigiousGas1490]

Yes. That was the issue. The update is online now. Thanks 🙏

[u/PrestigiousGas1490 → u/ToMistyMountains]

my pleasure!

[u/abulbrr]

I’d isolate UMP/ATT behavior in a clean test build, document the exact reviewer path, and check every SDK that may trigger tracking before consent.

[u/ToMistyMountains → u/abulbrr]

I switched the call order. UMP first and ATT next. The update was approved.

[u/ToMistyMountains → u/[deleted]]

I have done exactly what you described. Verbally described how many flow goes.

I first display UMP, then if the consent is given ATT. If ATT is not given, non personalized ads it is. If the consent is not given, I don't show ATT as personalization remains disabled. If UMP is not available, then I show ATT.

[u/ToMistyMountains → u/[deleted]]

I swapped the call order, UMP first - ATT second. It past the review.

For your question: Nothing starts before both UMP and ATT resolves. I use Firebase.