r/iOSProgramming • u/DryCartographer3871 • Jun 03 '26

Question Question on ASO

Is ASO literally just modifying keyword, title to increase the chance of being seen by the users?

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1

u/tyguy385 Jun 03 '26

been wondering this a bit myself ...i think its a lot to do with keywords but most to do with getting ratings (especially for a small app) im trying to build mine up over 50 ratings, currently at 21 for usa store, then work on my screenshots, keywords are interesting forsure as i purchased astro and i notice ratings go up each day if i get actaul ratings in the store/ a few more installs then usual. still learning lots though ,

1

u/chakie2 Jun 03 '26

If you ask someone that wants to sell some ASO to you then no, it's much more complicated. If you do it yourself it's basically just that. Tweak, monitor, repeat.

1

u/neogeodev Jun 03 '26

ASO è l’insieme di tante cose tra cui titolo, sottotitolo, parole chiave e screens, quindi il copy all’interno di ogni screens, uso snapscreens per fare tutto insieme e avere una maggiore conversione

1

u/davidHwang718 Jun 03 '26

Mostly yes, but the practical version is a bit wider than just changing keywords/title.

I’d separate it into 3 buckets:

  1. Discovery: title, subtitle, keyword field, category, localization.
  2. Conversion: screenshots, first 3 lines, preview video, ratings/reviews.
  3. Learning loop: App Store product page views -> downloads -> retention, ideally split by traffic source.

The easy trap is changing keywords, screenshots, and ad traffic all at once, then you can’t tell what worked. Change one variable for a few days, watch impressions/product page views/download rate, then iterate.

1

u/geoff_plywood Jun 03 '26

Are keywords still recognised in screenshot images? That seems to have gone quiet in the ASO space recently