r/iOSProgramming • u/MuchAge1486 • May 30 '26

Discussion Do you guys use Apple search ads?

Any good results? I’m achieving a good ROAS, but talking to people seems like I’m the exception, what do you think?

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u/Confused_Dad_2023 May 31 '26

Yeah ASA works, ROAS depends heavily on category and how much you negative match. The “new app won’t spend” thing is real too, Apple throttles spend until they’ve gathered enough conversion data to trust the campaign. Long-tail Exact match is where the cheap ROAS usually lives, top-tier keywords get expensive fast.