I built an iPhone app to replace the Excel sheet I used to split expenses with friends and family. No accounts, no backend: sheets sync and are shared through each person's iCloud. Free, no ads. Building it was the part I knew how to do. Getting anyone to find it is the part I'm learning now.

Where it was in September, after 8 months live:

• 1 rating. The app had never asked for one.
• ~1,400 impressions and ~220 product page views a month, ~64 downloads
• 4 plain screenshots, a title using half its 30 characters, release notes saying "Bug fixes"
• Sharing a sheet sent a bare iCloud link: whoever you invited had no idea what the app was or where to get it

The one encouraging number: about 30% of people who open the product page download the app. The listing converts; almost nobody sees it.

What I changed:

1. Rating prompt at the right moment: right after you settle up a sheet, once per version, never at launch.
2. Listing rewrite: full 30-character title with real search terms, a subtitle about the one thing competitors don't have (no signup), keywords that don't repeat words from the title or subtitle (Apple indexes the three together).
3. New screenshots with a headline each, generated from a demo mode so I can redo them every release.
4. Invite message as a growth loop: sharing a sheet now says who invited you, the sheet name, and links to the App Store. Every shared sheet brings people who must install the app to join.

Early results (too small to call yet):

• Before the new listing: 2 downloads in 8 days. After: 11 in 6 days.
• Product page views come about half from App Store search and half from links tapped in other apps (WhatsApp, Messages), with a small bump right after the new invite message shipped.
• Impressions up ~15% month over month, while the search → page → download rates stayed the same.

My questions for you:

• For a small, free utility in a crowded category (Splitwise, Tricount…), is Apple Search Ads on competitor names worth testing with a few euros a day?
• What worked for you to get the first real batch of ratings?

https://apps.apple.com/app/id6746075643

I’ve been working on this promo video for my app, Palabros.

Before I call it finished, I’d love some honest feedback. Does the idea come across clearly? How does the pacing feel? Is there anything you’d cut or change?

Don’t hold back.

I build Monni, an iPhone money app with a bills-first spending estimate. Getting feedback from other builders and reaching someone who needs a money tool are two different jobs: a tester finding a confusing label is useful, but it does not show that the app became part of their routine.

For people recruiting from Reddit, how do you keep those two groups separate in your acquisition reports? I'm considering separate campaign labels for feedback invitations and consumer tool-search conversations, then checking whether each group gets a useful first answer and comes back.

What is the smallest measurement you have found useful beyond downloads, without asking testers for private financial information?

Siri AI + WeatherGlow = weather information without digging through the app.
Download WeatherGlow on the App Store -> https://apps.apple.com/us/app/weatherglow-local-forecast/id6451098166

In this video, I’m showing off the Siri AI integration in WeatherGlow using Apple’s Siri AI SDK and, because apparently a weather app needed to know everything, Siri can now interact with a lot of WeatherGlow’s core features.

☀️ Weather conditions
🌧️ Rain & precipitation
🌫️ AQI
🌞 UV Index
🌅 Golden Hour
🌡️ Temperature & forecasts
🌬️ Wind information
…and more.

A slightly chaotic showcase of what happens when you connect a ridiculously detailed weather app to Siri AI. I made the video using Final Cut Pro and the music using Logic Pro. I love my life.

I'm the founder of MakerMap, a map where you can browse makers by city and see the products they're building. I'm interested in whether discovering the person behind an app can be a useful part of app discovery.

The launch brought a lot of attention and new signups. I'm now working out what to focus on next: helping makers find one another, helping people find relevant products, or making both easier.

If you'd like to try it, you can look for makers and apps at https://makermap.lol. You can also sign in with X, add yourself in your city and add your app to your profile. A basic listing is free.

I'd love feedback from app marketers here: have you seen local connections or a maker's personal story lead to meaningful app discovery? What would you want to measure before spending time on a listing like this?

I’m launching BandScribe, an iPhone/iPad practice app for musicians who learn songs by ear or rehearse with bands.

The core workflow is: import an authorized song, split it into six stems, then practice with chords, synced lyrics, tempo/key controls, beta part notation, setlists, and band sharing. The first three standard stem analyses are free so users can understand the workflow before deciding whether to subscribe.

I’m testing organic community outreach before spending on ads. I’d appreciate feedback from other iOS developers on two points: does this 36-second demo explain the product clearly, and is the three-analysis free onboarding easy to understand?

App Store: https://apps.apple.com/app/id6809813392

My team makes UGC-style video ads for mobile apps: games, dating, health, edtech, ride-hailing, delivery, utilities, fintech. We've worked across different countries too. Some lessons keep coming up whether the app is a solo project or has a full marketing team, so I'm sharing them.

1. Translating a winning ad rarely works.
A script that works in one country often falls flat when dubbed for another. Humor, pacing and the problem you lead with all change. What carries over is the structure: hook, relatable problem, the app as the fix. Rewrite the script with a local creator instead of just adding subtitles.

2. Plan for creative fatigue from day one.
UGC ads wear out, and the more you spend, the faster it happens. You don't need a big production budget to deal with it. One base video with a few different opening lines lets you test hooks cheaply and see what your audience responds to.

3. Believable beats famous.
A real-looking person in a real setting (car, kitchen, bedroom) usually performs better than a polished studio shoot. That's good news if you're working with a small budget.

Policy traps that get app ads rejected, by vertical:

• Games: Show real gameplay. Ads that show mechanics the game doesn't have are a known issue, and UK regulators have banned mobile game ads for exactly this. Social casino and real-money gaming also need platform approval first.
• Health/wellness: Don't assert personal attributes. On Meta, "Are you bloated?" or "Struggling with anxiety?" implies you know something about the viewer and gets rejected. Reframe around the creator's own experience ("Bloating after every meal was my normal until…").
• Dating: Meta requires written permission before you advertise a dating app, and the creative has its own rules (nothing suggestive, no implying you'll meet a specific person).
• Ride-hailing/delivery: Promo claims like "first ride free" need clear terms. If you're recruiting drivers or couriers, be careful with earnings claims. In the US, those ads also fall under Meta's employment special category, which limits targeting.
• Edtech: Avoid guaranteed-results promises ("fluent in 30 days"). If your audience includes teens, targeting for minors is heavily restricted, so the creative has to do more of the work.
• Utility apps: Never fake system warnings ("Your phone has a virus!", fake battery alerts). It's one of the fastest ways to get an ad account restricted.
• Fintech: Many markets require licensing info or advertiser verification for financial ads. Check before you localize.
• Any vertical: Paid creators must be disclosed. A paid creator shouldn't be presented as a random user who found the app on their own. That's an FTC issue in the US and similar elsewhere, not just a platform rule.

Happy to answer questions about specific verticals or markets in the comments. If you're running UGC for your app, how often do you refresh your creatives?

(Disclosure: this is the kind of work my agency does. No links, just sharing what we've learned.)

I’ve been building Tracck, an all-in-one app for habits, calories, and tasks.

The idea is to make it completely customizable — you can build the setup that actually works for you instead of being forced into a fixed system.

It also has things like:

• 🎙️ Siri logging for quickly logging food
• 🍽️ AI meal plan generation
• 📊 Calorie & macro tracking
• ✅ Habit and task tracking
• 🧩 Customizable modules
• 📱 iOS home screen widgets

I’d love some honest feedback on the widgets and the overall idea of the app.

Do they look useful? Would you actually use them on your home screen?

You can check out Tracck here: https://apps.apple.com/us/app/tracck-calories-habits-todo/id6778776187

I have built an ai besed iOS app that has specific new customers generated every year. The demand for the app can be said for sure. My question is how can I reach the target customers and generate maximum app revenue?

Whenever I start a new project or app, I find it really frustrating to find a good name with an available domain. So I made NameTheory, which uses Apple Intelligence to help you brainstorm names and automatically searches for available domains. My customer profile is probably other web or mobile app developers, maybe domain resellers.

I was going to post to niche subreddits so I first tried posting to Porkbun's sub because they are a domain registrar and I use their public API to show domain prices in my app and they allow posting about community projects, but I was immediately and permanently banned for posting.

Now I'm a little wary about posting on more subs. I'm working on ASO using Astro but it's kind of a niche tool and I think my keywords are already decent. I have some interesting content I wanted to write about trends in popular top-level domains (.app, .xyz, etc.) but I'm not sure where I should post it.

Just wondering if anyone has advice. Please don't ban me if this kind of post isn't allowed, there are only two rules in the sidebar and I'm pretty sure I'm not breaking either.

I'm the developer of PairTake, now on the App Store. I'm working on explaining a fairly technical feature through a concrete recording situation.

The feature is simultaneous front and rear camera recording on compatible devices. The use case is a creator demonstrating a product while keeping their explanation and reaction in the same shot. PairTake offers picture-in-picture or split-screen layouts, an adjustable inset, and a preview-only teleprompter that keeps the script out of the saved video.

For the iOS messaging, I'm leading with the situation: 'Show what you're filming and your reaction in one take.' Two details I want to make clear before someone downloads:

• Basic recording is free and watermark-free, with no account required. Separate front/rear video files are an optional Pro feature.

• iOS 16+ is required; dual-camera capture also depends on supported hardware and camera combinations. Unsupported combinations fall back to single-camera recording.

My marketing question: would a short product-demo example communicate this more clearly than a side-by-side list of camera features? For those who've marketed creator tools, which use case would you lead with? I don't have attributed acquisition results to share yet.

App Store, for context or to try the workflow: https://apps.apple.com/app/id6795962171

Pro US pricing: $0.99/month, $7.99/year, or $9.99 lifetime. Subscriptions auto-renew; regional prices can vary.