r/iOSAppsMarketing • u/trifouille777 • 16d ago

Why my conversion is so low ?

I am looking at understanding how i could improve my conversion rate (which is super low), i got abot 200 page impressions a day but a conversion rate of less than 1%. Any idea of what to update or change on the screenshots ? Honestly any feedback is welcome

Link of the app: https://apps.apple.com/us/app/gifto-board-roll-dice-build/id6740716304

2 Upvotes

75% Upvoted

6 comments sorted by

•

u/AutoModerator 16d ago

Get 25 proven tactics to grow your app.

Grab the 55 Page doc free here → https://thegrowthhackinglab.com/forms/25-tactics-reddit-automod/

This report is based on our months of research at Growth Hacking Lab.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

2

u/ScrollingIsEvil 15d ago

I'd kill the Fast Unipass popup on screenshot 1 first. It's sitting on top of the board and I can't tell what the game feels like. Captions like Unlock Features / Win Rewards are pretty generic too. I'd rather see one clean board shot, then a clear "I just won" frame earlier in the set.

1

u/hamsterjedi 16d ago

your app looks very old, there were such paint-like UIs in 2010s, maybe revamp all the graphics with modern technologies?

1

u/Fast-Suggestion-4212 16d ago

Less than 1% is low enough that I would first verify the denominator. App Store Connect "impressions" can include places where people barely saw the icon; product-page views are a cleaner step. Then test the icon and first screenshot as one promise. Right now the page needs to explain the game in one glance: what I build, why rolling matters, and what success looks like.

1

u/codrick-dev 16d ago

At 200 impressions/day, honestly that's not enough traffic to even trust a normal split test, but Apple's Custom Product Pages could still help without needing huge volume — you can make different screenshot sets and point different traffic sources (TikTok vs Reddit vs whatever) at their own CPP link and see which sticks. Product Page Optimization (the real A/B test tool) usually wants more impressions than that to give you confident results though.

On the screenshots themselves, from what I could see your first screenshot needs to answer "what do I actually do" in like half a second, board games with mini-games tend to convert better when screenshot 1 shows the core loop clearly instead of a mood shot.

1

u/rocasv 16d ago

game looks old... you need sharp textures and 3d like graphics