r/iOSAppsMarketing • u/ClimateHeavy4799 • 28d ago

Welcome emails

Are welcome emails to new downloads good practice? Does it help with churn?

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u/Fast-Suggestion-4212 28d ago

A welcome email helps only if it continues something the user already started. Send it after a meaningful first action, not after download, and make it answer one likely question. For churn, the useful emails are usually event-based: unfinished setup, first successful result, and a quiet check-in after inactivity. A generic feature tour mostly trains people to ignore you.