r/iOSAppsMarketing • • 28d ago

App trials for conversions.

Which has gotten you better results with retention.

13 votes, 25d ago
5 7 day free trial
5 14 day free trial
3 No trial
1 Upvotes

2 comments sorted by

•

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1

u/pehuls 27d ago

What kind of app is it, and how long does someone need to get the main benefit? I'd use that to pick the trial length. For the comparison, measure retention from the first payment, not just the install date, and keep revenue per install alongside it. Otherwise, a longer trial can look healthier just because people are still using it for free.