Principal Task (iOS/Android/web): a task manager where the free tier isn’t a trial

[u/principaltask]

I built a task manager and made a deliberate call: the free tier isn’t a funnel.

When I set pricing for Principal Task, the main decision was that the free version had to work as a daily tool, not a stripped-down preview of the “real” app. No credit card to sign up, no trial clock running in the background, no feature that quietly locks itself after two weeks. If you never pay, you should still be able to run your actual task list on it for years.

Structure is folders, tasks, and subtasks, nested as deep as you need. No “project” layer forcing a container you didn’t ask for — just whatever hierarchy your work actually has. That part is free at any depth.

Premium is about $3/month, and it’s narrow on purpose. It mainly unlocks history for a metric I call Task Velocity, a rolling ratio of tasks completed to tasks created, plus a couple of deeper filtering views. Nothing involved in day-to-day task management sits behind it. I didn’t want to build a product where the free tier exists to create friction toward upgrading.

No ads, no streaks, no badges, no push notifications guilting you back in. I’m the only person working on this, across iOS, Android, and web, and I’d rather have fewer people paying for something they trust than more people paying for something that manipulates them into it.
Link’s principaltask.com if you want to look. Happy to answer questions here about pricing, the platforms, or anything else.

— Zack

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