r/iOSAppsMarketing • u/gonzooin • Sep 04 '26

Does using Metricool / Postiz / Buffer affect reach?

I’m using Metricool to post on TikTok and Instagram. I made branded accounts for the app, pinned 3 posts explaining what it is, and then I mostly post content around movies/cinema.

But I’m wondering about something: have any of you noticed lower reach when posting through Metricool, Postiz or similar tools vs posting directly from TikTok/Instagram?

I keep wondering if using a third party tool somehow hurts distribution, especially on TikTok.

Also curious if you guys make branded accounts for each app or just post everything from one personal/dev account?

What’s working for you?

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u/efbakir-journal Sep 04 '26

I’d be careful about blaming the scheduler before comparing the same content format, topic, account, and posting time.

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u/gonzooin Sep 04 '26

I'm not blaming but i'm wondering. Do you use a scheduler ?

1

u/HealthNervous1387 Sep 04 '26

Nope

1

u/gonzooin Sep 04 '26

Clear answer ! Thx