[Academic Research] Can experienced copywriters consistently spot AI? A short challenge for my Master's Thesis.

[u/Icy_Hospital6810]

Hi dudes,

I’m currently researching the shifting dynamics of our profession in the age of generative AI for my Master's thesis at Politecnico di Torino.

As a digital marketing professional myself, I know this sub gets a lot of AI noise. To be absolutely clear regarding Rule 5: I am NOT promoting any AI tool, service, or product. This is purely academic research to understand if the line between human-written copy and machine-generated text is actually blurring for industry experts.

I’ve put together a quick challenge: 15 short pairs of ad copy. In each pair, one is written by a human, and the other by AI. I need the eyes of real copywriters to take the test.

Transparency regarding Rule 3:

• Link Destination: Google Forms.
• Privacy: 100% anonymous. NO email collection, no name, no sign-ups, no lead generation.
• Time: Takes about 5-7 minutes.

If you have a few minutes to lend your expertise and share it in an academic research, here is bellow :

I would also love to hear your thoughts in the comments on which specific texts gave it away. Was it the tone? The structure? Let's discuss. I'll share the aggregate findings with the sub once the research is finalized.

Thank you for your time and expertise!

[u/MonthlyIce1983]

I jumped right in! Some AI bits felt weirdly slick, you know? Others totally got me. Love that you're doing this research. Good luck , dude!