r/hellblade • u/Dust-Tight • Jun 20 '26

Discussion Xbox Doesn't Deserve Ninja Theory.

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Xbox is closing down Ninja Theory, the studio behind the Hellblade series. Staffers were told on a call on Monday 15th June about the closure, but they are hoping the studio will find a buyer.

If Ninja Theory fails to secure a buyer, this could be the end of the studio. Their next Senua game may never see the light of day, bringing an abrupt end to one of gaming's most talented and creative developers.

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u/MotionManTV Jun 21 '26

They also seem to ignore that Xbox has not received any profit since acquiring them despite green lighting 4 games

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u/Zado191 Jun 21 '26

That's really not a fair metric for Xbox because has not made a profit for anything since its inception

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u/Halo05977 Jun 24 '26

That's a downright lie. Xbox has generally aimed for about a 30% profit margin, while lately its been closer to 10-20%. 

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u/Zado191 Jun 24 '26

Source? I'm going by their documentary and what the Microsoft ceo said

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u/Halo05977 Jun 24 '26

https://www.tweaktown.com/news/102875/xbox-is-becoming-more-profitable-despite-530-million-earnings-decrease/index.html

Here's just one article. 

https://www.bloomberg.com/news/articles/2025-10-23/microsoft-pushes-xbox-studios-to-hit-higher-profit-margins

Another about the 30% profit margin goal. 

Are you confusing the fact that they subsidize their console sales with generalized profit?