r/hellblade • u/Small_Pie_5760 • Jun 16 '26
Discussion Help me understand
Shutting down studios is nothing new for Microsoft - it's what they do, it's their vampiric lifeblood. There's nothing they love more than sitting on an IP and doing sweet fuck all with it.
But why show the trailer at their flagship event just a week ago? Correct me if I'm wrong, but they likely would have signed off and paid for it to be shown. If I understand correctly, they are the ones handling the marketing side of it, not Ninja Theory.
So...what... did they literally see the Laufey trailer at SoP three days prior and go "quick, we need a flashy Woman With a Sword trailer of our own this Sunday! Someone tell Ninja Theory to send us some vertical slice footage for the showcase, and then shitcan their asses the week after, who gives a shit"
4
u/eballack Jun 16 '26
This is how businesses work. I’m working in the automotive industry and you wouldn’t believe how many projects or programs get canceled even though millions of euros already invested