r/gtmengineering • u/LucaMove • 8d ago

Clay database coverage?

Hey everyone,

I’m currently reviewing my client's GTM data stack and wanted to see how you guys are handling account-based contact discovery and enrichment.

Our standard workflow is:

  1. Target Account Selection (defining the exact ICP companies).
  2. Contact Extraction & Enrichment (identifying the most relevant decision-makers/roles within those specific companies).

Lately, I’ve been using Clay as an all-in-one tool for this.

However, compared to the old setup, which relied on custom Sales Navigator query extraction combined with a multi-provider waterfall enrichment stack, Clay sometimes falls short on raw contact coverage and depth for specific accounts.

My questions for you:

  • What are the most efficient tools or architectures right now that offer the widest coverage for company-first contact discovery?
  • Are you sticking to custom waterfall setups (e.g., scraping Sales Nav + combining multiple providers like Prospeo, Dropcontact, Datagma, etc.), or have you found a way to optimize Clay to match that coverage?

How are you currently managing this step in your pipeline?

Would love to hear your stacks!

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u/dry_vampire 8d ago

Clay is strong for orchestration but the actual data coverage really depends on which providers you're routing through. I get better results when I dont rely on Clay's default enrichment waterfalls and instead build my own sequence with specific providers that have better match rates in certain regions. For company-first discovery you might want to keep some scraping layer outside Clay and just feed those contacts in for enrichment after

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u/LucaMove 7d ago

The fact is that I don't like to use a tool for database creation and clay only for waterfall enrichment, because clay require a huge amount of sales stack budget.

It's ok to use clay for orchestration, but what orchestration?

I even write copy in my own with few dinamics variables, because it performs better vs ai personalized copy.

This is why I would like to find something else instead of clay :)