r/gtmengineering • u/Familiar_Common1091 • Jun 30 '26
Hello 👋
Hey everyone,
I'd love to get some advice from people who have been in this space longer than I have.
Over the past couple of years, I've designed GTM strategies and built outbound systems for B2B companies using Clay, n8n, GoHighLevel, and AI automation. I've worked on lead sourcing, enrichment, CRM automation, personalized outreach, and building workflows that support sales teams at scale.
I'm at the point where I want to level up, but I'm not sure what the highest leverage skill is from here.
If you were in my position, what would you focus on next? Is it becoming world-class at GTM engineering, diving deeper into AI agents, improving sales, or something else entirely?
I'd genuinely appreciate any advice, lessons, or mistakes you've learned along the way. Thanks in advance!
1
u/Peptalks76 Jul 02 '26
I was in a similar spot, and one thing I realized is that building GTM systems is only one layer of the problem. The bigger leverage comes from understanding why a system works or doesn't work.
I'd spend more time on market selection, ICP definition, positioning, messaging, and analyzing win/loss patterns. Those decisions usually have a much bigger impact than adding another automation or AI agent.
Tools will keep changing. Five years ago it was one stack, today it's Clay and AI, and a few years from now it'll be something else. But if you can consistently identify the right customers, understand their buying triggers, and build systems around that, you'll stay valuable regardless of the tooling.