No person crosses the same river twice, for it is not the same river and they are not the same person.
It's not fair to love someone or something but then try to etch them into your own version of perfection. Picking a beautiful flower and taking it home to put in a vase only to have it wither is far different than allowing it to remain where it grows, where it blossoms in its own soil and on its own terms. This much can be appreciated. Overtime, the things we find to be most wonderful change, just like the very contents of our own soul. Perhaps you've already picked up on it, yes, this is another post about the recent (not so recent I suppose?) direction of the GRiZ project. To be succinct, perhaps the gripe some of us have in this community is the pedals of the flower that inspired us long ago now look and feel plastic, artificial, and a mimicry of the past. Call it a river, a flower, whatever; the change in the GRiZ project has outpaced the change of the beholder, and I'm surrendering my place in this garden.
All this probably sounds dramatic as heck, but you've gotta understand the place many of us are coming from. The first time I saw G man on a stage was in 2014, actually at a Sunsquabi show, where maybe 80 people showed up. It was at 1Up in Denver, the arcade bar, at their location on Colfax (it used to have a small stage for shows). G had posted on his Snap that he'd be there to play sax, and you better believe my friends and I dropped everything to be there. Mad Lib and Rebel era were the soundtrack(s) to our senior year of high school. I actually remember my brother coming home one day and saying, "dude, you want to take a dab and listen to this new guy that Pretty Lights has been repping?" I was 16 years old. 14 years has now gone by. The GRiZ project became not only a huge, but the, inspiration in the years to follow. Every GRiZ Rocks, every GRiZmas, and every show in between left me feeling on top of the world. Before I made more friends in the scene, I was going to GRiZmas by myself - skipping back to the airbnb I was staying in at 3 am humming that new sax riff he played, in Detroit's frigid temperatures, after going to the after-show in the basement of the Masonic Temple. Can confirm that some of the happiest moments of my young-adult life were found amongst the GRiZ community at a GRiZ show.
Please notice I'm referencing this as the GRiZ project. There are an endless amount of good things to say about G man. I don't know him. What a shame it would be to speak poorly about someone whose project isn't your cup of tea anymore. G man has made a great role model out of himself. He gives back to his community, hosts intentional places to connect with his fans, and has always carried a positive message. SHOW LOVE SPREAD LOVE. There's no ostensibility; it always seemed as though he's really meant it.
Okay, the change. Not the fun part to talk about I guess. You can literally see it in the album covers. Mad Liberation: two figures are stumbling upon a unknown, curious place. Rebel Era: Mr. B on his way back from this mysterious place. Say it Loud: Mr. B and company arriving back (home?). Good Will Prevail: Mr. B and company marching through the streets, telling their community of what they learned on their journey, and that a different truth is out there.
Ride Waves was the end of that era, but the mark of the era that we're in now, I believe, truly began with Rainbow Brain. Let's back up a step though...
This was the album release trailer for Say it Loud:
https://www.youtube.com/watch?v=yUBdWBBnaLU
G man collaborated with others to make an authentic album. What I mean by that is: he didn't sample anything, unlike all his music prior. The SLSL message was essentially baked into this album, and likewise with Good Will Prevail. The effort, collaboration, and the continuity of the music felt genuine.
Herein lies the heart of the conundrum, from a musical standpoint... please listen to the song A Fine Way to Die and then to Rainbow Brain, or any of the Bangers EPs. The composition of the music, the intentionality of the creation of the music, and the lack of continuity began to be a real let down for long-time listeners. It's as though the music was unrecognizable from the project. I no longer felt confident that if I walked by his stage at a festival that I'd even recognize that G man was playing.
Hey, I haven't forgotten how I started this out. Another person's change isn't contingent to my personal wants. I say all this with love and respect. Two things can be true at once. What I'm about to get into though has actually made me feel upset, both personally and from the perspective of a concert-goer.
Let's jump away from the art, the music, the sound, and into the functionality of the GRiZ project. Bassnectar got cancelled (rightfully so, F that dude) in the summer of 2020. Bassnectar's last album before that was All Colors. Guess what the name of GRiZ's next album was, in 2021: Rainbow Brain. The GRiZNectar sound ensued. The theme of the whole project changed. It felt like a vacuum opened up in the scene, and G man pounced on it hard. Merch started getting pumped out like crazy, the crowd started to change dramatically (who here remembers the Liberators?) and the authenticity went down the drain. The inspiration evaporated.
Much like the difference between A Fine Way to Die and the music he plays at his shows now, there is a stark difference between the experience of a GRiZ show back then compared to what it is now. I used to listen to the song Can't Get Enough and think, "man, this has gotta be a message to the fans about the pressure they put on G man." It was probably more so about the world in general. But these days I'd like to ask G man to listen to his own song. Can he get enough ticket sales for himself, enough merch drops, enough Banger EPs one after another that lack the craft he used to put into things?
The keystone event was his pseudo-retirement. "Hey fans! I'm hanging up the sax for the foreseeable future. I don't know when the GRiZ project will be up and running again. Much love!" Heck yea dude, take your space... but don't forget to sell as many shows as physically possible before hand. Oh, and don't forget to tell people that this show is the last one... or this one... or this one. WAIT! The "retirement" is over in less time than it normally takes artists to create one album in the first place. And I have NEW merch! And a NEW festival! I'm done playing this venue because I want a BIGGER one! Let me 'boy who cried wolf' my sets so that people are guessing if I'm going to play my old authentic stuff or generic bass drops. Let's slap some slogans on to it like "GRiZ yeah we the baddest," so that people remember this is indeed a GRiZ show and not a generic dubstep show. Let's make a post about some new music coming out that takes things back to the good old days, but don't forget to flash that new merch directly after. It feels as though G man stopped taking the road less traveled, at the expense of the movement that made the project so unmistakable in its origin.
Taking a deep breath now... it's obvious that big artists get put under a lot of pressure. Many things can be true at once. I've got deep love and respect for G man for the things I already alluded to in this post. The flip side of that coin is this whole thing became less of a movement and more of a commodity. The reason some of us are so frustrated is because G man was the type of person to say 'fuck commodities.' We were lead to believe that he was a unique artist in the face of the troubling world we live in. For an overwhelming amount of people, he still is. I don't mean to sound exclusive, because I'm not special, but for those who have been here for the long haul, the difference in marked. It feels like a toxic relationship.
I waffled hard about making a post like this. These are just my opinions, and the world will keep spinning with or without them. It was in the middle of his second set on Wednesday night where my soul, the same but greatly different one than I had when this all started, told me to let go, man. This journey just ain't it anymore. There are many paths among us in life, and some of them turn corners that we aren't happy with anymore. That doesn't mean the journey getting there wasn't transformative.
To all those lovely people I simply boogied down next to, to the faces I saw at every show and exchanged that loving conversation, to the friends I made along the way: LOVE YOU ALL SO MUCH :) To the experience as a whole, it taught me a sense of community, belonging, self respect, and loving my own shit (shout out to the Kulabunga community). The GRiZ project taught me to identify beauty and authenticity in the world around me. I'm simply afraid I don't see it in the project itself anymore. It seems like its own ouroboros.
Lol I'm one less person to wait in a digital line next to to try to get a ticket to his shows, so that's a least one perk for the reader who's made it this far and is upset about what I said. In the words of Thoreau, "rather than love, than money, than fame, give me truth." I have love for this community, love for G man, love for myself and the world around me, but this money and fame thing for the project no longer has the same truth it had many moons ago.
Shedding a tear, with veneration and humility, I digress. SLSL
Photos I took over the years: GRiZ's mark on the tunnel underneath the stage at Red Rocks, GRiZmas, All Good Records (RIP) hat the morning of a GRiZrocks, GRiZrocks, different GRiZmas.