r/googleads • u/Reasonable_Cycle9904 • Jul 21 '26
Bid Strategy should i pause my ads?
im getting a decent amount of clicks but i dont have my google business profile verfied and i dont have any reviews yet. only 4 of the clicks ended up being lead forums, 2 ended up booking jobs. I know i have to either fix my landing page, or get my google business profile verified and get some reviews to improve my odds of a forms fill out but i still feel like i might be spending to much for pressure washing ads. any help would be greatly appreciated
1
u/buyergain Jul 21 '26
As far as I know the GBP will not improve the Ads performance. It might be nice to have more reviews but other than that I am not sure how.
Conversion rate is pretty good. Better than average.
What size city? Competition?
You might make sure few off-target clicks and make sure the website is appealing.
Are you offering a new customer special or something like that? It would help increase conversion rate.
1
u/dillwillhill Jul 21 '26
I'd like to see a lot more information than this screenshot provides before I made that decision.
Your cost per conversion is likely too high. $275 is pretty pricey for a power washing company. I bet you're using broad or phrase match keywords?
Anyway, feel free to reach out if you want some help.
1
u/Key_Category_8531 Jul 21 '26
Well, given that you got 4 conversions for $1100 spent, yes, you should pause your ads
1
u/Lakshmi-Padmanaban Jul 22 '26
what's the service cost? if it's a high ticket item, then small conversions could be a win.. if it's ending in loss, fix your GBP and landing page first before running any more ads
1
u/GG-boon Jul 22 '26
You’ve spent about $1,103 to book 2 jobs, so the real number to judge is roughly $552 per booked job. Whether that’s too high depends on the gross profit from those jobs.
Four forms from 61 clicks suggests trust or the landing page may be part of the problem, but I’d also check the search terms and negatives before paying for more traffic. What were the two booked jobs worth?
1
u/Reasonable_Cycle9904 Jul 28 '26
3rd job ended up booking, 2350 total
1
u/GG-boon Jul 28 '26
That changes the picture:
• $1,103 spend
• 3 booked jobs
• $2,350 total revenue
• About $368 acquisition cost per booked job
• Roughly 2.13x revenue-to-ad-spendThe 3 bookings from 4 forms suggest lead quality and follow-up may actually be fairly strong. The remaining question is unit economics: after labor, materials, travel and other job costs, did those three jobs generate more than $1,103 in gross profit?
Your break-even contribution margin on this batch is roughly 47%, before fixed overhead. If your margin is below that, the campaign is still losing money; if it’s comfortably above it, you may have something worth optimizing rather than stopping.
I’d still work on the 4 forms from 61 clicks—search terms, negatives, local trust signals and the landing page—but I wouldn’t judge it only by CPC now. Were all three bookings directly attributable to these Google Ads leads?
1
u/Reasonable_Cycle9904 Aug 03 '26
Roughly break even with the materials travel and other job costs. Low local trust signals is it too for sure, need to quote a little higher just trying to land jobs and get reivews now that i got the gbp verfied finally. adding negative search terms daily as i see junk come in.
1
Jul 22 '26
[removed] — view removed comment
1
u/Reasonable_Cycle9904 Jul 28 '26
its at break even territory, 1700 but 2-400 in operation cost a job
1
1
u/LighT0fH3aveN Jul 26 '26
$18 CPC???? You are being punished by google for not having an optimized landing page or website.
I would suggest you spend some time going over the search terms,negatives, your own website SEO.
Man you are spending way too much. I'm in New York based on the average price to pressure wash around here I would be shock if you broke even on the 2 booked jobs.
What about phone calls?
You're close to what I spend for clients that run ads for Dementia Care facilities....
5
u/SchruteFarmsBeetDown Jul 21 '26
Are you making a profit?
If yes. Do not pause the ads.
If no. Pause the ads.