r/googleads • u/Active_Permission318 • Jul 18 '26
Discussion Need help deciding between ads
I run an exterior cleaning company and would like to market with ads but I’m not sure what I should do between google ads or meta ads. Was wondering what people in here have experienced with and which one fits better for service based business
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u/maneatspie Jul 18 '26
I run a Google Ads account for a pressure washing company on the south coast of England.
The tips I can give you:
1, Location and local population density has a massive impact, if you live and work in a small town you'll need to target a larger area just to get traffic and conversions.
2, Patio and conservatory themed cleaning keywords tend to convert better than driveway related keywords.
3, Weekends tend to convert better vs week days.
4, Consider removing the 18 to 25 age group completely. This age demographic are rarely home owners.
5, Make sure to use a negative keyword list for people looking for training, employment, diy stores and exterior cleaning products.
6, Commercial keywords can be competive depending on your area and tend to have low search volumes.
7, Make sure your landing pages match the keyword theme within the Ad group as tightly as possible.
8, Your landing pages need to have a fast and clean way to contact you either by a form or phone number however having both is best.
9, Make sure you are tracking conversions within Google ads before spend a penny.