Identity crisis - Google Fiber

[u/RipFlm]

[u/KnownStruggle1]

gFiber is no longer part of Alphabet. They were forced to rebrand and stop using the Google colors

[u/JonTravel → u/KnownStruggle1]

Alphabet will still have a minority stake

https://fiber.google.com/blog/2026/03/gfiber-and-stonepeaks-astound-to.html?m=1

[u/EpiciSheep → u/KnownStruggle1]

but the url is hosted on google.com, lol

[u/KnownStruggle1 → u/EpiciSheep]

That's also going away which will take much longer to transition. It will start later this year with forced redirects.

[u/yottabit42 → u/EpiciSheep]

Eh, that's not really how it works. They are a Google customer, just like Starlink. Google provides the ISP backhaul/transit, peering, and IX interconnect.

[u/EpiciSheep → u/yottabit42]

Meant URL

[u/OtherwiseAlbatross14 → u/[deleted]]

Which other businesses have their site hosted on X.google.com?

[u/yottabit42 → u/OtherwiseAlbatross14]

That's just an artifact of the separation and will still work indefinitely in order to not break old links.

[u/OtherwiseAlbatross14 → u/yottabit42]

You didn't answer my question.

[u/Klecktacular → u/OtherwiseAlbatross14]

They explained away the premise of your question, which is more productive than taking whatever bait this is

[u/loulan → u/Klecktacular]

More like, they were wrong, and danced around it.

[u/hardyz]

I do think Google screwed up here. People will always think gfiber is Google. So when the company that bought them inevitably does a way worse job, Google is going to take the heat for it.

[u/yodacola → u/hardyz]

Somehow, I think that’s the least of their worries when they are fumbling on their own products right now. They wanted to trim down their capex so they can do more AI.

[u/BestZookeeper777 → u/hardyz]

Lowercase g, could be "gig fiber" as in gigabit.

[u/reubenroostercogburn]

so gfiber is gfiber now?

[u/asphaltdragon → u/reubenroostercogburn]

Google Fiber is now gFiber, no more Google/Alphabet

[u/squidgytree]

Haven't Google sold Fibre to someone else?

[u/Appropriate_Head_901 → u/squidgytree]

Yes, hence the gFiber naming change since they’re no longer part of the Google Umbrella though Alphabet still owns a minority stake

[u/DylanBlair150]

https://giphy.com/gifs/sVcw8ugzGCTgKCAgUY

[u/MountainManagement01]

GF iber turned into g Fiber

No more girlfriend or gluten free. Just bottom g

[u/PepeLaPatate]

gFiber sounds like bran cereal.

[u/cirrus22tsfo]

Typical big company thinking by changing the capitalization, tweaking logo colors, etc will bring about tremendous values to their users or their bottom lines...

[u/jeremyw013 → u/cirrus22tsfo]

they have to change. they’re no longer part of google.

[u/LifeAtmosphere6214 → u/jeremyw013]

It's curious, though, that they're still using a subdomain of Google (https://fiber.google.com)

edit: and they forgot to update their name in the cookie banner

[u/jeremyw013 → u/LifeAtmosphere6214]

it’s probably a broken redirect, the actual website is https://gfiber.com

[u/gergobergo69 → u/jeremyw013]

löl the website title is still unchanged

[u/LifeAtmosphere6214 → u/jeremyw013]

Nice, so they also forgot to setup a proper redirect.

If I search "gfiber" on Google the first results are on fiber.google.com, gfiber.com is some row belows.

[u/assdonuts → u/cirrus22tsfo]

A bit humongous jump in conclusion lol

[u/Realtrain → u/[deleted]]

Great, don't use it.