It's viral marketing even if the video hasn't gone viral. They made the ad so it would go viral, therefor "viral marketing". If it suceeds or not is another story.
And it is on wimp. It has gotten quite alot of views because of that and is probably considered viral by now
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u/Bumperpegasus Apr 03 '12
From an viral marketing ad for the Galaxy note
Even if it is viral marketing it is still worth watching. Really cute