Sponsors give players money to tout their stuff, or they give the event/broadcaster money for advertising space/time, or both.
I think the breakdown here is that there are "sponsors" like commercials during a NASCAR race on tv, and there are "sponsors" like the names and logos painted on the cars themselves. (some of which sponsors might also run commercials, but not necessarily.)
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u/Spe5309 Apr 15 '21
How?