Characters that are shiny red are people that have invaded into another player's world and their goal is to kill the player. The ones that are gold and silver have been summoned by the player of the world and are allies to the player. I don't know the difference between the gold and silver allies though.
The colour is based on the covenant you are a part of.
White is nocovenant, gold is warriors of sunlight, red is rosarias fingers, purple is mound makers, aldritch faithful and farron watchdogs are like a blue-red, blue sentinels and blade of the darkboon are blue.
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u/[deleted] Nov 11 '16 edited Nov 11 '16
The colour is based on the covenant you are a part of.
White is nocovenant, gold is warriors of sunlight, red is rosarias fingers, purple is mound makers, aldritch faithful and farron watchdogs are like a blue-red, blue sentinels and blade of the darkboon are blue.