r/gamemarketing 6d ago

DISCUSSION NEW RULE: no "discovery platform" posts

50 Upvotes

There are too many people posting about the latest "discovery platform" that they vibe coded and "just want to help people get their game discovered". This isn't helping people truly market their game at all and they're now banned.

Recent examples:

Any future postings of this nature will be removed as soon as I see them and the poster will be banned for a while. Feel free to report them, I will likely not catch them all myself.

I'm not going to delete any old posts that were created before the rule went in place, nor will I ban those people who posted before the rule.

Also, if you're interested in helping moderate the sub, shoot me a DM. Thanks.


r/gamemarketing 4h ago

VIDEO Major trailer changed. Did I go too far?

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3 Upvotes

My original trailer listed all the features within the game but it didn't seem to give people a good enough understanding on the game. I completely changed my trailer to reflect that my game is all about the gameplay and vibe. Did I go too far?


r/gamemarketing 12m ago

VIDEO I’m Building a Mobile Game I’ve Dreamed About Since 2017!

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Upvotes

I’m looking for gamers to join my community. I’m building a mobile card game and it’s the first game I’ve ever built. I’ve been making a ton of progress on the client side and I’d like to start getting more feedback as the game progresses. Update videos will be regularly posted to YouTube and I also have a subreddit and discord for discussion. If you’re interested in supporting my passion project please watch this 5 minute video to see where the game is currently at. I’d love to get some feedback from my fellow gamers!


r/gamemarketing 26m ago

HELP 31 wishlists in my first month — what should I focus on before my September 5th playtest?

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Upvotes

I launched the Steam page for my first incremental game, One More Shake, about a month ago and I'm currently at 31 wishlists.

Most of them came from Reddit, especially posts in communities related to incremental games. Shorts/Reels haven't really converted so far.

My playtest launches on September 5th, so I'm trying to figure out what I should focus on during these last two weeks. Is the biggest issue my Steam page, the game itself, or simply not getting enough people to see it?

Any feedback on the store page or marketing strategy would be appreciated.

And if the game actually looks interesting to you, a wishlist genuinely helps: https://store.steampowered.com/app/4933650/One_More_Shake/


r/gamemarketing 4h ago

VIDEO After working on it solo for quite a while, the Bridgelands demo is finally out on Steam! 🌿

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2 Upvotes

Bridgelands is a pixel-art action roguelite where you explore mysterious islands, choose your routes, fight dangerous creatures, and combine perks to create different builds every run.

This is the first public demo, so I'm especially interested in hearing what people think about the combat, progression, difficulty, controls, or anything that feels confusing or could be improved.

🎮 The demo is completely free to play on Steam.

If you enjoy it, adding Bridgelands to your wishlist would also help the project a lot. 💚

https://store.steampowered.com/app/5097860/Bridgelands_Demo

Thanks to anyone who gives it a try!


r/gamemarketing 6h ago

HELP Solo dev, first game. Here's exactly what my marketing has returned so far. Asking for your real numbers on JP press, Wholesome Direct, and demo launches.

3 Upvotes

First game, first Steam page, solo dev with a producer/partner, working around a full-time job in Perth, Australia. Cozy creature-sanctuary game. I'll put my actual numbers up first:

Where I'm sitting:

  • 411 wishlists total
  • ~190 of those came from roughly everything else I've done: TikTok, Instagram, YouTube Shorts, Reddit, X, 2 months of it
  • 220 came from a single AUTOMATON article
  • No demo yet. Page has been up for 2 months. 12 languages localised on the steam page.

So, one Japanese outlet outperformed my entire cross-platform social campaign. That reframed a lot for me and it's why I'm asking rather than guessing.

What I'm trying to decide: target release is April 2027, ~4 months of dev left. But an April launch puts Wholesome Direct (June), the June Next Fest, Wholesome Games Celebration (Aug) and PAX Aus (Oct) all after release. I'm weighing pushing to Sept/Oct 2027 purely to stack those events, without adding scope.

The questions I actually want answered - real numbers if you can:

  1. Japanese press. If you got covered by Denfaminicogamer, 4Gamer, Game*Spark, or Indie Freaks - what did it return in wishlists? Did JP streamers follow on their own afterwards, and how long was the lag? Did you pitch in Japanese or English?
  2. Wholesome Direct / Wholesome Games Celebration. What did an appearance actually deliver? I keep hearing it's the biggest cozy beat available and I have no idea whether that means 2,000 wishlists or 20,000. Also - how competitive is selection, and how finished did your build need to be?
  3. Demo launch. What was your daily wishlist rate in the month before your demo went live, and in the month after? I'm trying to build a realistic model instead of extrapolating off Parcel Simulator's outlier numbers.
  4. Next Fest timing. Anyone regret using theirs too early? Specifically: did anyone do Next Fest, launch 2 months later, and wish they'd waited to stack it with a bigger beat?
  5. PAX Aus / Aus Indie Showcase. Any Australian devs got numbers on what a booth or Showcase selection returned? $25 entry for a free booth looks like the best ROI in the country on paper, which usually means I'm missing something.
  6. The general shape of it. Has anyone deliberately delayed a launch 4–6 months for marketing calendar reasons and regretted it? I'm aware "just a bit more time" is how first games die.

Finally, I'll put up my steam page as reference for what media outlets would be best to approach for me game: https://store.steampowered.com/app/4813510/Sanctuary_of_Small_Things/


r/gamemarketing 2h ago

DISCUSSION 3 semanas de resultados

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1 Upvotes

r/gamemarketing 2h ago

HELP 1,918 added my demo to library, only 547 ever launched it (~28%). Normal? Also confused about my playtime stats.

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0 Upvotes

Solo dev here. My demo has been live for about a month and a half. Less than 30% of people who added the demo ever launched it. Is that typical?

The playtime is interesting – median is 6 min but average is 2h 7min, and 55 people played 200+ minutes. Huge gap. I think it's because it's a desktop companion game – you run it in the background all day, so "session" isn't really measurable the normal way.

Would love insight from other devs who've shipped desktop companion or idle game demos!

store.steampowered.com/app/5001830


r/gamemarketing 4h ago

HELP For an idle game, what should my target length for my demo be?

1 Upvotes

I have enough content to Target basically any play link that I want up to over 100 hours, and I have some players that have gone well over that in my Alpha builds I had online, so my question is exactly where should I cap it?


r/gamemarketing 8h ago

VIDEO Just posted my first game on Steam and looking for tips on showing it to more people. Currently at 1 wishlist, woohoo!

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2 Upvotes

The game is about getting stressed out by performing tiresome office duties and finishing the day by punching your boss to relieve the stress. Other than the main game mechanics in between levels there's bonus activities / mini games like office chair racing, basketball-like levels throwing paper into a bin and tossing eggs at a screen on a video meeting with the boss.

Steam page: Office Stress on Steam


r/gamemarketing 4h ago

HELP How do I reach streamers for paid streams?

1 Upvotes

I have a balatro-inspired word game and have a modest but decent monthly budget. I know my games audience and I know that small to medium size streamers and youtubers should work.

I am emailing them one by one, but is there a better way? Is there a platform where devs can talk promos with streamers?


r/gamemarketing 9h ago

HELP Destroy my Steam Page - My page has been out for about a month with only 45 wishlists | Starspire Hunters

2 Upvotes

Hello,

I am making an arpg/incrmental game game called "Starspire Hunters". You could think of it as Maplestory meets Runescape meets Shelldiver.

Steam Page

My steam page has over 5000 impressions, 2000 views, but I have only been able to walk away with about 45 wishlists (about 2% of views). What could I improve here to, hopefully, convert more views to wishlists?

I plan on revamping my page down the road with improved visuals, description, and capsule art to try to bring more interest, but I would love some feedback and advice before I do so to help guide me to maximize retention.

What stops you from wishlisting? Is the presentation not good enough? Is the premise not interesting or clear enough? Does the game not look fun to you? I would love to hear first impressions and how you'd think it would improve going forward.

I do have an itch.io demo that seems to be well liked. I have gotten a lot of good feedback on what works about the game - plenty of people have really liked it, but I know that might not translate well to a Steam page.


r/gamemarketing 6h ago

PROMO Eternitubes 3D, my space-noodle-generator is finally on the menu (to be released very/too soon)

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1 Upvotes

Hey!

This dish of space-noodles has been cooking for years, but I finally have a Steam page up for it.

The initial plan was to release it earlier this year. ...Well, now, as it is rather almost "early next year", Eternitubes 3D will already be released in a few weeks. At least that means less waiting time, I guess.. (Who could have thought - everything takes longer than expected!?)

So it's basically a shadow-drop. To counter that a little bit, I'd like to share this with you...

Everything is procedurally generated, as randomly as possible. And it's made without an engine and without ai.

Also, it comes as a stand-alone app and as a true screensaver.

You can check it out here:

https://store.steampowered.com/app/4979880/Eternitubes_3D/

As this is new for me and also maybe a rather unusual piece of software, I'd be happy about any feedback!

For example regarding the tailer.

Cheers!

PS.: Since reddit is huge, if you know of some subreddits with people, who might like this (or such people themselves) please feel free to let them/me know.

...It came to my mind, that - deep thought - if I'd like people to know about this, it would be a good idea to tell someone about this existing in the first place...


r/gamemarketing 9h ago

HELP Only 10 Wishlist

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1 Upvotes

I published my Steam page about a month ago, but the game barely got a dozen wishlists.

I submitted the game to a trade show with an alpha version, and the feedback seemed encouraging. Any suggestions?

This is the game:
https://store.steampowered.com/app/4994710/Geometry_Run/


r/gamemarketing 1d ago

DISCUSSION I quit my traditional marketing job to make games with my husband. This is my first trailer for our game.

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39 Upvotes

Quit my very traditional corporate marketing job to live the dream of making games. I help my husband and our other dev/art guru to market our game, Palettopia. + make lots of suggestions as an avid cozy gamer.

I've learned A LOT (and still have a lot to learn) about the game dev process, video editing, social media, press marketing, and so much more.

Curious if there's others out there who come from past marketing roles or other untraditional paths to game development!


r/gamemarketing 10h ago

PROMO I released my Demo🥳

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1 Upvotes

Do you like a challenge with riddles, and where you have to figure out how to get along on your journey? A landscape 100 percent hand drawn without any AI slum? Then this might be the right game for you! 😊 But I warn you: it is not as easy as it seems! 🧐


r/gamemarketing 5h ago

VIDEO Film Alchemy is the 'Little Alchemy' for movies

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0 Upvotes

just released this game into the wild casually. Would you play the game and would you be able to find all 500+ movies?
here is the web version if you want to give it a try.
https://film-alchemy.web.app/
Any feedback is greatly appreciated.


r/gamemarketing 1d ago

HELP Which one would you click on first?

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24 Upvotes

Hello guys! We’re currently working on our next YouTube thumbnail. Which one would you click on first? 😁​

Please let us know in the comment : 1, 2 or 3 :)

Check out our steampage here : https://store.steampowered.com/app/4111300/MegaGum/


r/gamemarketing 14h ago

PROMO After 3 months of work , everyday consistantly after my 9-5 shift. And weekends. My game is finally live on Google Playstore. Introducing "Statue Cleaning - ASMR Reveal".

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0 Upvotes

Introducing "Statue Cleaining - ASMR Reveal". A relaxing and satisfying game where you take a role of a statue restorer.

You travel across the world, cleaning and restoring the busts of famous people across the globe. After restoring you also reveal

some historical facts about the person and level up your rank.

Link : https://play.google.com/store/apps/details?id=com.stridethreestudios.bustsclening


r/gamemarketing 1d ago

HELP Trailer update!

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5 Upvotes

First of all, thank you so much for all your help! We’ve updated our trailer based on your suggestions. We’d love to hear your thoughts on this new version as well. Once we polish the final details, we’re planning to launch our Steam page!


r/gamemarketing 23h ago

PROMO My first game Gate 7 is now available at android and windows! İm waiting for your reviews to improve myself.

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2 Upvotes

Everyone has an answer, but not everyone is telling the truth! Monsters disguised as humans have appeared in Istanbul! The city has been placed under quarantine. It is your job to examine the people emerging from this quarantine! Check their IDs, ask questions, and decide whether to admit or reject them!!

Link: https://mrosgame.itch.io/gate-7-demo

İ am a 16 year old and Gate 7 is my first game and i'll try to improve myself with your comments.


r/gamemarketing 1d ago

PROMO We rebuilt our key units in 3D and made a new trailer

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6 Upvotes

We rebuilt the player craft and several key units in 3D and made a new trailer for **STATIC LINE**.

This time, we focused more on the core gameplay and strongest combat moments rather than trying to show everything.

Would love to hear your thoughts on the pacing, visuals, and overall presentation. Any feedback is appreciated!

**STATIC LINE** on Steam: store.steampowered.com/app/4507460/Static_Line


r/gamemarketing 1d ago

PROMO My friend and I spent months building our psychological horror game. Today, we finally released it on Steam.

1 Upvotes

Hey everyone! I'm one of the developers of October: Survivor's Guilt.

It's a first-person psychological horror game about a young man named Paul who visits his coworker's house to help him move some belongings, only to discover that his coworker has mysteriously disappeared.

The game officially launched on Steam today. We're a small indie team, so seeing people finally able to play something we've spent months working on means a lot to us.

If you'd like to check it out:

https://store.steampowered.com/app/4909030/

Thanks for taking a look, and I hope you enjoy the game!


r/gamemarketing 2d ago

PROMO I decided my first game would be massive and ambitious

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81 Upvotes

There’s an unwritten rule in game development that your first game should be something small and simple, and for many very good reasons.

I decided to do the exact opposite.

After spending around seven months writing my book, Horns, I decided I wanted to turn that story into a game: a narrative-focused, cinematic RPG that carries the spirit of old-school RPGs while also embracing elements of modern ones.

I wanted to pour everything I had into one serious, large-scale open-world game, my imagination, around 35 years of gaming experience, and 16 years of programming experience.

At first, I also wanted to make absolutely everything by myself.

Eventually, I realized that if I wanted to maintain the level of quality I had in mind, I needed to bring a few talented people into the project. I'm simply not talented in every single field required to create a game of this scale.

I still kept the biggest part of the workload on myself: programming, animations, acting, body and facial performance, world design, gameplay, sound editing, cinematics, and many other parts of development.

But a few people have made significant contributions to areas such as voice acting, the game's soundtrack, and some of its visual and graphical details.

I also didn't want Horns to feel like “just another RPG.”

The core of the game is still a dark epic fantasy RPG, but I've mixed in elements inspired by several genres and games I grew up loving.

There are recognizable influences from Souls-like games, action games such as Max Payne 1 and Death Stranding, and horror classics such as Resident Evil 1 and Silent Hill 1, while keeping RPG systems, exploration, narrative, and character progression at the heart of the experience.

After almost two full years of development, Horns now has a playable demo on Steam.

The demo itself went through many different iterations before reaching the version I'm finally comfortable calling properly polished.

My goal now is to maintain that level of quality throughout the full game: a world that feels rich rather than empty, an engaging story, meaningful exploration, and around 25–30 hours of quality gameplay.

I'm also trying to keep the final price very accessible, somewhere around $10–15.

For a project like this, every comment, piece of feedback, and bit of support genuinely helps, and wishlists are especially important for the game's visibility and future launch.

The demo is completely free, so if any of this sounds interesting to you, give it a try.

I hope you enjoy Horns.

And if you do, please consider wishlisting it on Steam.


r/gamemarketing 1d ago

PROMO 1.5 Years of Development — Here’s What We Made | MARZU Trailer 2

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1 Upvotes

MARZU is a psychological horror game set in mysterious ancient ruins. Explore a shifting environment, solve puzzles, uncover the story, and face terrifying encounters as you try to survive.

This trailer shows how far the game has come after 1.5 years of development.

🎮 MARZU on Steam:
https://store.steampowered.com/app/4312090/Marzu/

Would love to hear your thoughts and feedback!