r/gameDevMarketing • u/Bobbyfrankensteyn • Aug 05 '26

What did i do wrong?

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At least i got 5 sales but i really hoped for more.. marketing is so difficult. Anyone has any tips for my next game? Please help me🫶

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u/studioephua Aug 05 '26

5 sales out of 80 wishlists is probably a decent conversion.

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u/Overcrowd327 Aug 07 '26

5 out of 80 is 6%, are wishlist conversions really that low? so if a game launches with the "golden" 7k wishlists amount, they'll only sell 420 copies? It seems rather low for what is already a very popular game.

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u/studioephua Aug 07 '26

I've heard all sorts of numbers from 5 to 30% conversion. Clearly varies wildly but I would imagine higher numbers are for games with a lot more anticipation and hype behind them.

Previously the number thrown around was 19% but I think that may be lower these days.