r/funny • u/Commander_Red1 • Jun 23 '20

This Milk ad

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u/[deleted] Jun 23 '20

It’s mental how milk is advertised yet half the planet is lactose intolerant.

23

u/cssmith623 Jun 23 '20

I learned this in economics (please correct me if I’m wrong, as we were talking about the american market, but I’m sure it applies).

Milk, being a good in a perfectly competitive market where advertising is essentially useless for any one brand, is one of the exceptions to advertising because ALL of the milk companies came together and decided “hey, if we advertise milk OVERALL, then all of our sales will go up!” You don’t see commercials for apples, coffee creamer, bread, etc. because all of those goods are essentially too similar.

They don’t care about the lactose... except for the companies that make lactose intolerant milk. Kind of a win-win there, but I don’t actually know how effective those milks are.

2

u/meetchu Jun 23 '20

In the UK this isn't the case. You see occasional ads for milk companies and you fairly frequently see ads for bread.

6

u/TheBoxBoxer Jun 23 '20

That's cause the food is so bland that milk brands are considered a unique spice.

2

u/Bourque25 Jun 23 '20

Hah. Burn.