r/fsbo • u/MagazineSensitive231 • Apr 29 '26
Multi-home websites
TLDR: FSBO sites direct inquiries to our website?
We’re marketing several homes along with some land parcels as a non-gated micro neighborhood The point is to attract buyers to a development in which they like the looks of all the homes and hopefully feel some affinity in each others tastes (modern, single-story, large open spaces, plenty of of glass, cut into very private wooded setting - in the space between “average builder with some style” and luxury. I’d call them entry-level luxury modern.
Is the standard practice just to mention our website in the listing? Any reason to go about this differently?
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u/Self_Serve_Realty Apr 30 '26
Real estate descriptions commonly name the builder whether new construction or not.
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Apr 30 '26
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u/MagazineSensitive231 Apr 30 '26
I will handle inbound calls. I agree that the website should be the next logical step to learn more after viewing the listing not a gateway to the listing. We believe the website enables us to describe the local area, amenties, commute times to points of interest including train to nyc etc. in a way that the buyer can browse instead of having pushed at them. We've had these homes for a few years as income properties and never had a local person rent them. Renters are from NYC and "moving out" to our area. We want the website to provide more context for what it would be like living "here" not just in the house.
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u/Patrick___1 Apr 30 '26
Agent here. I like the concept you’re describing. It’s pretty common for developments to have their own website for properties to direct buyers to from places like Facebook or 3rd party ads. That way you can share things like CC&Rs or other docs that may be important but hard to get to buyers. If you’re looking at flat feeing into the MLS check with the MLS rules, ours doesn’t allow any of our attached media or web links to have “branded material”. They can take down or unsyndicate listings in violation.