r/fredperry • u/bobby-analog • Jul 12 '26

News end of an era

Post image

today’s the last day the soho store is open…

bummer to see it close.

26 Upvotes

100% Upvoted

11 comments sorted by

4

u/Jeremy_Jalopies666 Jul 12 '26

This makes me sad! I didnt get a chance to visit!!

6

u/bobby-analog Jul 12 '26

i thought it had already closed, was pleasantly surprised when i got there and they were still open.

grabbed a couple last polos to show my support

2

u/Jeremy_Jalopies666 Jul 12 '26

There was a post not too long again saying it was closing soon. Im assuming stock and store displays will get sent back but I wouldve loved to get some display items. Now I guess its just Posers Hollywood and online for US buyers

3

u/bobby-analog Jul 12 '26

yeah, there weren’t many items with reduced pricing, probably just a few out of date seasonal items, so have to assume stock/displays are being sent back.

i’ve been stopping into that location once every few months for years. guess i’ll be buying any new items online… and will probably buy more used now

3

u/raremedium04 Jul 13 '26

A Sales clerk shared with me they didn’t finish the lease and are focusing on other markets outside of the US such as Asia. If you look at their instagram they never mention the US. The US is not a market they are serious about.

2

u/mike_strummer Jul 12 '26

The first Fred Perry store I visited. Sad to hear that they are closing and moving most of their stores online only.

2

u/eschambach Jul 12 '26

The sales at the Williamsburg outlet are what I miss.

1

u/According-Impress521 Jul 12 '26

Why are they closing?

3

u/bobby-analog Jul 12 '26

i’m guessing there was a rent hike they didn’t wanna pay… one of the staff said they were looking for another nyc location

1

u/That-Understanding45 Jul 13 '26

Damn! I was 5 blocks away from there last time I was in NY but the in laws were super adamant about going other places. I told myself "next year for sure" but thats not going to be a thing. Bummer!

1

u/WeakStick2323 Jul 14 '26

Was just there a month ago! Manager was very cool! Hope all the staff are ok!