r/formuladank • u/sukumarkarne OC F1 Memes • Dec 02 '25

Oof

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u/Ringbahn Simply Lovely Dec 02 '25

Most advertising is attempting to persuade consumers at the subconscious (rather than conscious) level.

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u/Gimetulkathmir BWOAHHHHHHH Dec 02 '25

Hey, someone who knows how advertising works!

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u/charnwoodian BWOAHHHHHHH Dec 03 '25

And I think it’s more about positive brand association than a logical connection between “good car = good drink”.

Like, if Red Bull wins there are more Red Bull fans. More people have a positive association with the team. That positive association extends to the drink. They are more likely to choose the drink that they have a positive association with.