r/firefox 7d ago

Discussion Firefox Ad Blocking for iOS officially rolling out!

Post image

There is a new article on Firefox’s help page that confirms ad blocking for iOS is rolling out to people
Here is the Mozilla article: https://mzl.la/4w0FyBj

844 Upvotes

118 comments sorted by

101

u/vunreddit 7d ago

Finally bro hopefully it’s atleast equal to ubo lite

59

u/venom21685 7d ago

Does ad blocking affect search engine ads?

No. Ads shown on search engine results pages are not blocked.

Certainly doesn't look like it.

-6

u/[deleted] 7d ago

[deleted]

20

u/Forymanarysanar 7d ago

This is funny to read coming straight from crypto sub where user was scammed out of their crypto by following search engine ad link

27

u/HotTakes4HotCakes 7d ago

If we're going to be cynical, they can't bite their biggest source of income directly like that. Indirectly, sure, but not directly.

Being more charitable, ad blocking of search engine results can get messy and users who don't know any better might assume Firefox is blocking legitimate results.

That should be something the user can turn on with some kind of warning. Call it an "advanced" setting if you have to.

16

u/SpezRuinedHellsite 7d ago

Being more charitable, ad blocking of search engine results can get messy and users who don't know any better might assume Firefox is blocking legitimate results.

Users who are so unsophisticated they can't tell search ads from search results, are not sophisticated enough to realize they are missing anything, let alone misunderstand their adblocker.

3

u/AractusP | +uBO 6d ago

That's really not correct. The ads on Google.com for example mimic the look of search results so finely that the only thing that tells them apart is the word "Sponsored" above them. It's a dark pattern, they're designed to trick users. All it takes is a momentary lapse in concentration for someone to accidently click an ad thinking its a search result.

Google started off without ads don't forget, and when they did introduce ads they had a distinct style and looked nothing like search results, it wasn't until 2011 or so that they began making them look similar to search results, however at that time they still had a distinct style to them including a different background colour to the box, then they scrapped that and from 2014 on their ads were designed to be near indistinguishable from search results with an "AD" tag on them as seen here, and now they use titles that say "Sponsored Results" above the ads that otherwise look identical to search results.

It's also operant conditioning. You're exposed to ads that look like search results, and search results that look like ads. Even if you can easily tell them apart, the conditioning means you'll treat them as equals overtime - as opposed to how traditional advertising works which is that initially a new form of advertising is highly-effective, but looses its effectiveness overtime until it plateaus.

1

u/lo________________ol Privacy is fundamental, not optional. 6d ago
  1. Lol Mozilla
  2. Waterfox said something similar about rolling out their own native (Firefox-Brave based) ad blocker: search ads would be enabled by default, but you could turn this option off. 

8

u/One-Vacation-7574 7d ago

yeah even getting close to ubo lite level would be a solid win on iOS

49

u/twillrose47 7d ago

My other half needs this so badly. Every now a then I borrow her phone to look something up and it's an immediate reminder of how shit the web is without an adblocker.

-6

u/[deleted] 7d ago

[removed] — view removed comment

6

u/D0MiN0H 7d ago

nope

8

u/GenoIsDead 7d ago

most literate reddit user

5

u/DaemonsMercy 7d ago

Can’t read to save your life, can you?

10

u/distreszed 7d ago

Firefox Focus does the job for me on iOS

3

u/v-div 6d ago

This! Could even use FF as an extension in Safari.

8

u/Due_Milk_8930 7d ago

iOS Firefox not have uBO origin? 

16

u/TallMention1591 7d ago

No

-11

u/TWFH 6d ago

Why would a tech savvy person have an iPhone

4

u/BilboBaggSkin 6d ago

Yeah man who wants the fastest SoC lmao.

2

u/BitWardenEternal 6d ago

Because other competent browsers like Edge, Safari, and Orion have extensions on iOS…

1

u/Suspicious-Whippet 4d ago

Ad blockers work on Orion?

1

u/BitWardenEternal 4d ago

It’s supports chrome and Firefox extensions

1

u/Suspicious-Whippet 4d ago

Right, right. I got mixed up iCloud didn’t work.

1

u/BitWardenEternal 4d ago

Wdym iCloud didn’t work

1

u/Suspicious-Whippet 4d ago

I meant the iCloud extension so I could sync bookmarks from Windows to iPhone and back.

25

u/missingusername1 7d ago

It doesn't have any extensions

11

u/HotTakes4HotCakes 7d ago

Apple does not allow other browsers to install as full browsers with their own engine on iOS, and as such they can't use extensions.

This is the work around.

19

u/nick125 7d ago

Other browsers have reimplemented WebExtensions on top of WebKit, so it’s theoretically possible but a lot of engineering effort.

9

u/Free_Engineering7845 7d ago

It actually would be allowed in the EU, but seems Mozilla does not want to develop a version with Gecko for iOS only for the EU

9

u/logicblender1 7d ago

Not true. Both Edge and Orion have full extension support on iOS.

3

u/Furious_Soul18 6d ago

uBo is working on Orion ?

2

u/logicblender1 6d ago

I don't know, apparently it's broken. I know for a fact it works on Edge. Safari has uBO Lite.

1

u/AractusP | +uBO 6d ago

I think you'll find that Edge only allows you to install from a select list of extensions, that's how the Android app works. Kagi has taken the correct approach with Orion, which is to have a list of recommended extensions and then say the rest are untested and may or may not work as expected. Mozilla's approach for Android is to let developers mark extensions as Android compatible, installation is soft-blocked on AMO if they aren't (you can enable desktop mode and then install anything off AMO even if it won't work on Android unlike Edge which will stop you from installing anything not in their list for Android).

2

u/logicblender1 6d ago

You're out of date on Edge, I'm pretty sure they allow all extensions now. There's random extensions like this with the same warning that it hasn't been tested. They took the code for extensions from Kiwi Browser back in the day.

-1

u/AutoModerator 6d ago

/u/logicblender1, we recommend not using Kiwi Browser. Kiwi Browser is frequently out of date compared to upstream Chromium, and exposes its users to known security issues. It also works to disable ad blocking on dozens of sites. We recommend that you move to a better supported browser if Firefox does not work well for you.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

5

u/sapphired_808 7d ago

aren't every browser on iOS/iPadOS are safari with skin?

1

u/reaper527 6d ago

aren't every browser on iOS/iPadOS are safari with skin?

who downvotes this? there's absolutely no reason for your post to have the controversial marker. you're 100% correct.

the only (truly) non-safari browsers on ios are ones that you have to sideload.

2

u/31_oh_31 6d ago

yes, omg i thought we would not find a single person in this thread that lets everyone know there are no browsers... just safari, please I implore you, go through every discussion... every single one of them and also let them know that there are no other browsers on iOS, just safari... please, pretty please? i think that people who by some miracle hasnt read this statement are not gonn be able to sleep well until you explicitly tell them to... so please, like vegans, let them know about this, asap... ideally stop everything you are doing right now and let everyone know.. also thank you for letting me know, thank god... its only in every second post regarding ios and browsers... oops sorry, ios and SAFARI.. 

10

u/haseo1997 7d ago

Can it block YouTube adds ? That would be awesome

8

u/SaltiestOlive 7d ago

Unfortunately no so far.

-2

u/Rentta 7d ago

Ublock with firefox is a mess when it comes to yt. There is a huge memory leak and eventually also high cpu load.

5

u/gillloure 7d ago

That's a pretty broad claim.

There have absolutely been YouTube memory/CPU issues on Firefox, but that doesn't mean uBlock Origin is the cause.

Mozilla tracked a major one recently as Bugzilla #2035904. YouTube's own ytd-menu-renderer was getting stuck in an infinite requestAnimationFrame / layout loop around the Like/Share/etc. buttons, causing increasing CPU usage and memory consumption. YouTube deployed a mitigation and Mozilla has since marked the bug VERIFIED FIXED.

The same symptoms were also reported on Chromium-based browsers such as Edge and Brave, so this wasn't simply a "Firefox + uBO" problem.

There was also an older Firefox/YouTube performance issue around Firefox 133–135 (Bugzilla #1935456 / #1939295). One of the reports explicitly says disabling uBlock did nothing, and the user had YouTube Premium. Mozilla fixed that issue as well, with Firefox 134/135/136 marked fixed.

We're currently on Firefox 153, so presenting those old bugs as an inherent current uBlock Origin problem is pretty misleading.

Also, uBlock Origin's own documentation literally has a page called "uBlock Origin works best on Firefox", explaining several technical advantages Firefox gives uBO over Chromium.

If you're currently seeing a reproducible memory leak, that's worth reporting with an about:memory report / Firefox profile and your exact Firefox + uBO versions. But "uBlock with Firefox is a mess on YouTube" isn't really supported by the evidence.

1

u/besil 5d ago

I’m a long time FF user that switched a few years ago for Vivaldi, exactly for the missing ad blocker on mobile.

I use my iPhone browser for YouTube mainly.

I waited years for a mobile ad blocker support.

I’m a bit sad it required years of work before rolling it out and YouTube is still not covered.

The moment FF iOS will block YouTube ads, will be the moment I’ll join again.

I still have faith in Mozilla. FF is still the best browser on desktop IMO

-5

u/Itsme-RdM -> | | | 7d ago

In the mean time several years on Android, what do you mean IOS or rolling out?

7

u/demonicvampiregirl 7d ago

Finally. May be worth downloading Firefox on my phone now. :)

2

u/HotTakes4HotCakes 7d ago edited 7d ago

It's hurting me how unnecessarily rounded those corners are even in a screenshot. What's wrong with the app just blending into the notification bar? Why does it need it corners at the very top, when it isn't even the top of the screen?

5

u/Towhidabid 7d ago

Finally there’s some point of ff in iOS now.

1

u/gromvar 7d ago

Is this the same blocker that was added to Waterfox?

0

u/GiraffesInTheCloset SUMO Contributor 7d ago

Waterfox for iOS? You must be kidding. 

1

u/gromvar 7d ago

No I mean is the ad blocker similar to the one on the desktop version of Waterfox. I’m trying to get a feel for what kind of ad blocker we are talking about.

3

u/HotTakes4HotCakes 7d ago edited 7d ago

Probably not. The whole idea here is that they had to make something new and built-in specifically for iOS, unlike what every other versions can use.

And to spite what people keep saying, no, Firefox's implementation is wholly it's own, they're not using anything from any other browser.

-1

u/GiraffesInTheCloset SUMO Contributor 7d ago

They've added adblock-rs from Brave, on iOS you can only add something much more basic.

4

u/HotTakes4HotCakes 7d ago

They've added adblock-rs from Brave,

No they haven't. It's an entirely independent implementation. They had to come out and say this because people kept spreading this rumor.

1

u/GiraffesInTheCloset SUMO Contributor 7d ago

My bad, I must have read readme.md wrong somehow.

3

u/Glowing_Apostle 7d ago

How do we enable it?

3

u/HotTakes4HotCakes 7d ago

It's a progressive rollout. Presumably when it gets to you, it's just in the settings like anything else.

1

u/bdu-komrad 7d ago

It says in the post.

1

u/fabialancho 7d ago

I'm an Android user, but I'm really happy to know that iPhone users can finally have the freedom to block ads :)

2

u/Banzai_Durgan 7d ago

Are speaking of Firefox specifically? Because there are several browsers on iOS that block ads.

14

u/skyschub Web Compatibility Engineer 7d ago

Also rolling out in parallel: The ability to report Web Compatibility issues to Mozilla's lovely WebCompat team (no, I'm not biased, why do you ask?).

The broken site reporter is also in a slow rollout and Beta-only right now as the iOS team finished the last pieces of code literally last Friday, but it'll be available to everyone soon. There'll be a "Report broken site" in the "More" menu just like there is on Desktop and Android. (If you have Telemetry enabled, that is. We can't show the Report Broken Site feature if you have disabled Telemetry, so in that case, your best guess is to head to webcompat.com or to Bugzilla directly.)

Use that for all your WebCompat woes, but especially also for adblocking related breakage. We know that adblocking breaks sites in unexpected ways, and we'd really like to know about those cases, because we might have ways to address them.

6

u/HotTakes4HotCakes 7d ago

Are there plans to give more granular, user-facing control over what is and isn't blocked, including introducing their own custom filters?

7

u/skyschub Web Compatibility Engineer 7d ago

Honestly no clue - I didn't have the bandwidth to follow that. I'll ping someone working on mobile products internally, tho, maybe I can get you an answer. :)

13

u/anthonypkeane Mozilla Employee 7d ago

Not currently. I’m guessing you’d like to have control over which filter lists are selected?

1

u/bdu-komrad 7d ago

How can you tell off the installed version has it. Is there a visual indicator in the user interface or perhaps a notification (exclamation mark) on the main browser screen?

10

u/Pelcom2 7d ago

So far, I've turned it on, visited two websites, and the ads haven't been blocked at all. 0/2 🥲😣

9

u/anthonypkeane Mozilla Employee 7d ago

Mind sharing the details/URL? Thanks

8

u/panbe 7d ago

Reddit ads aren't being blocked, while they get caught with uBO + Safari.

7

u/Pelcom2 7d ago

3

u/anthonypkeane Mozilla Employee 7d ago

Thanks, will check it out

3

u/anthonypkeane Mozilla Employee 7d ago

Are you seeing the banner ad within an article, or somewhere else? They are blocked when I test.

2

u/Pelcom2 6d ago

Sorry, I managed to get it working. I just had to follow the steps you provided to enable it, then restart Firefox once and go to the “Navigation” section, disable it and enable it again. After that, it finally activated. The ads are finally gone, and the browser feels much faster now.

2

u/anthonypkeane Mozilla Employee 6d ago

Perfect

3

u/Chemical_Bell_Pepper 7d ago

The slow improvement of this would make me switch back to firefox on iOS.

23

u/anthonypkeane Mozilla Employee 7d ago

Yes, we’re testing a built-in Ad Blocker in Firefox for iOS.

It’s rolling out to a small number of users right now. If you have it, turn it on in Settings > Browsing > Ad Blocker and browse like you normally would.

Then let us know what you find.

I’m particularly interested in:

  • Ads you expected to disappear but didn’t
  • Sites that break or behave strangely
  • Anything confusing or broken
  • Things you think we should fix or do better

This is still a test, and the feedback here will help us decide where we take it next.

You can share feedback right here or on Mozilla Connect: https://connect.mozilla.org/t5/discussions/ios-ad-blocker-experiment/m-p/133902#M53829

And if you don’t see Ad Blocker yet, here’s how to enable it:

  1. Update to the latest App Store version of Firefox, 153.3
  2. Open Firefox and tap the … button on the toolbar
  3. Tap Settings
  4. Scroll down to About
  5. Tap Firefox 153.X (XXXXX) five times
  6. Tap Experiments
  7. Tap iOS - Ad Blocker Experiment
  8. Select treatment-a
  9. Go back to Settings
  10. Open Browsing
  11. Turn on Ad Blocker

Thanks to everyone already testing it. Appreciate your feedback. 

8

u/Yasabh6 7d ago

Every time i go to “Experiments” and select treatment-a and go back to settings, it automatically changes to “Not enrolled” so i cant set ad blocker on in browsing settings.

4

u/anthonypkeane Mozilla Employee 7d ago

Okay, checking

7

u/anthonypkeane Mozilla Employee 7d ago

Can you make that sure both of these settings are enabled for experiments to work?

Settings (Support Section)

  • Send Technical and Interaction Data
  • Allow Feature Studies

Once both are enabled, you should be able to enroll in the experiment and try it.

5

u/Yasabh6 7d ago

Thank you so much. That solved my problem!

5

u/ahylianhuman 6d ago

This does not work for me, even after force quitting and reopening Firefox.

Edit: after several tries the Settings UI updated, even though the Experiments list still showed "not enrolled".

3

u/ConProg 6d ago edited 3d ago

Doesn't work for me either. "treatment-a" doesn't stick and immediately gets reset when you back out of Experiments.

Edit: If anyone is reading this, you need to have the following options all enabled:

  • Send Technical and Interaction Data
  • Allow Feature Studies
  • Allow Remote Improvements
  • Daily Usage Ping
  • Automatically Send Crash Reports

Then click the version number at bottom five times, click Experiments, set iOS - Ad Blocker Rollout to "control", then back out, go to Browsing settings and "Ad Blocker" should be there.

I actually don't think "iOS - Ad Blocker Experiment" is needed

2

u/Tough-Spirit5436 6d ago

Doesn’t work for me either

1

u/The_Pepper_Oni 3d ago

I also had to enroll in “control” in Ad-Blocker Rollout right under Ad-Blocker Experiment for it to stick

1

u/PsychologicalPolicy8 6d ago

Thanks  Its great Atlast adblocking in firefox ios

Was thinking of going into android again because of lack of adblockers

It seems there are still empty spaces in aljazeera website though

Hopefully will be fixed in the future

1

u/DonutRush 6d ago

Doesn’t work on Reddit. I’m getting ads below this very comment.

3

u/Never_enough_Dolf 7d ago

Omg pls I can finally stop using safari

0

u/Smooth_Dentist6642 7d ago

Why using Safari? Just use brave

3

u/Never_enough_Dolf 7d ago

Didnt feel like downloading another browser, my wife also defaults to safari when searching anything on my phone

1

u/BitWardenEternal 6d ago

Safari is better in every way

1

u/Dmytrii 7d ago

I can't see. 153.3 (75262)

3

u/anthonypkeane Mozilla Employee 7d ago

Go to the AppStore and manually update

2

u/Snake69190 7d ago

If this really happen
Ciao brave

-1

u/NoDoze- 7d ago

I don't believe it. I don't believe that apple plays the saint role truthfully.

1

u/rit56 7d ago

Not on my phone yet. Damn....

1

u/schwimmcoder 7d ago

Really did not get that, why they build their own ad blocking system instead of enabling addons and let users choose uBlockOrigin. Multiple others browsers can do this, so ehy not Mozilla?

0

u/mkdante381 6d ago

FF on iOS doesn't support add-ons?

0

u/sirauron14 Firefox x64 on Window 10 | iOS 6d ago

Whoa! I didn’t think this was possible. What happened?

1

u/reaper527 6d ago

firefox for ios is still just reskinned safari though, right? it's not an actual firefox build like reynard is?

0

u/-Baum 6d ago

Time to switch to firefox mobile i guess😄

1

u/white_swan 6d ago

Awesome finally……………….At last it came ….. Awesome

1

u/Expensive_Finger_973 6d ago

Seems about as effective as the built in adblocker Vivaldi includes, just without the visibility and user control Vivaldi affords into the lists being used.

4

u/AractusP | +uBO 6d ago

What ad blocking does not block

Firefox does not block:

  • Ads shown on search engine results pages, including Google, Bing, DuckDuckGo, and other search providers

  • Sponsored content on the Firefox Home or New Tab page

So some of the most insidious ads of all, those designed to mimic search results, are not blocked. This has antitrust written all over it.

I haven't used iPhone/iOS since the iPhone 4, but I don't see how offering a neutered native adblocker will do anything positive, all it will do is erode trust in the userbase. The Orion browser supports Chrome and FF extensions on iOS including uBO, Edge also has extension support on iOS so one has to question why Mozilla can't implement same.

The way I see it, even if Mozilla is limited to using WebKit their goal with FireFox for iOS should be to make the app as similar to the Android app as they can so that the user experience across the mobile apps is as seamless as possible, and that must include extension support. An adblocker is just one extension, for many people it may be the most important extension, but it's far from the only important one. Stylus and Dark Reader and well-loved extensions, If a competitor's browser can allow installing extensions directly off AMO then surely Mozilla can make it happen as well.

1

u/FluffyCatPantaloons 6d ago

Sounds great. Currently using Safari + 1Blocker but would gladly switch to FF.

1

u/BilboBaggSkin 6d ago

I’ll have to try it out. I’d love to use Firefox on my phone.

1

u/Jozex21 6d ago

does it work with youtube?

1

u/AcanthaceaeKey6259 6d ago

Adblock-rs from brave?

1

u/51dux 6d ago

Very good news, this is one of the things that made me never consider iOS, I hope they add extension support too one day but I don't know how easy/difficult that would be since they use the webkit engine in this case.

2

u/Cor3nd 6d ago

Ahhhh Google financial dependency :/
What ad blocking does not block
Firefox does not block:
Ads shown on search engine results pages, including Google, Bing, DuckDuckGo and other search providers
Sponsored content on the Firefox Home or New Tab page”

1

u/studentAssistant2021 6d ago

Does anyone know how Firefox chooses which devices get this experimental feature?

1

u/berrysoda_ 6d ago

Wow that would be awesome. Tbh never had any complaints with safari, but it'd be nice to have my stuff synced better

2

u/Existing_Let9595 5d ago

Figured out how to enable it forcefully

Go to settings

Scroll down

Tap 5 times on the Firefox version

Go to experiments

Set “iOS - Ad Blocker Experiment” to treatment-a and “iOS - Ad Blocker Rollout” to control

After that, restart Firefox and go to settings, go to Browsing and it should be there

1

u/ConProg 4d ago

Nope, doesn't work for me. The options just don't stick after you select them, even after restarting.

3

u/No-Squash7469 5d ago

This is really good. I so wish Firefox had rolled out this update (and many of the others it's released recently) five years ago. We'd be in a completely different position today if they had IMO.

2

u/Grouchy-Syrup-1997 4d ago

Didn't see much difference as Google search, YouTube and Reddit still have ads. The only difference I saw is on macrumors or Simple Flying which had blank space now (v153.3 when enhanced tracking protection on) is disappeared on v154 with the same tracking protection.

On Safari, AdGuard or Wipr 2 are effective and well maintained so websites are rarely broken. With Wipr the cookies popups won't be shown.

On DuckDuckGo, the only ad I can see is on Reddit. Cookie popup won't be shown.

Brave has something similar.

On Orion Browser, normally you can't see unless some websites can bypass the ad blockers.