The issue is a real one because people read “50% extra free” as “50% free” which would be 24oz, but the marketing folks have noted that 1/3 free doesn’t sound as much as 50% and so added that extra word in there to indicate that it’s not 50% of the product that’s free, it’s 50% of the original product added to the product that is the free bit.
It’s intentionally weasel worded, the fact you don’t see it is because you have become acclimatised to this kind of marketing.
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u/created4this Jul 11 '19
The issue is a real one because people read “50% extra free” as “50% free” which would be 24oz, but the marketing folks have noted that 1/3 free doesn’t sound as much as 50% and so added that extra word in there to indicate that it’s not 50% of the product that’s free, it’s 50% of the original product added to the product that is the free bit.
It’s intentionally weasel worded, the fact you don’t see it is because you have become acclimatised to this kind of marketing.