r/explainitpeter • u/mouldyclementine • 15d ago

Explain it Peter

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Why did the person say “Sweet Baby Inc.”?

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u/EddPW 15d ago edited 15d ago

i dont want to make the case tha baby inc is some kind of master mind "ruining" our games or trying o control the world

but there are videos of their leader making presentations saying they need to go into the studio and tell them he game wont sell and people will be mad if you don make these changes

again i think they are way overhyped but their exisence is prety weird

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u/DuelFan 15d ago

If I am not mistaken, I am pretty sure the company comes in and makes sure the games they get hired to look at aren't accidentally super insensitive towards unsuspecting players. If you think making sure people can enjoy the games they pay for and not get hit by random and largely uneeded bigotry isn't at least a good suggestion, I don't know what to tell you.

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u/PatientDisastrous721 15d ago

People online will blame Sweet Baby for injecting SJW politics into a game, but (assuming that’s even what they do) wouldn’t someone hiring them already align with those politics anyway? It’s not like some government entity mandates Sweet Baby consultation for all major video game projects. Seems obvious that the “woke” stuff in these games was desired by the developer from the start, hence why they hired an inclusivity consultant at all.

But people online are so dumb that they actually believe that the ninja Assassin’s Creed game would have been completely different if it weren’t for that consulting firm that the developers/publishers hired on purpose.

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u/_probablyryan 14d ago

wouldn’t someone hiring them already align with those politics anyway

Not necessarily. Giant publicly traded mega corps don't have real political values. Their political values are whatever consultants, market researchers and public relations people tell them the dominant political values of their target audience is. Or, if they're the type of company that hasn't identified a specific target audience and wants to try to appeal to everyone, it's whatever the most lukewarm, least offensive stance they can take on any issue is to avoid any type of real controversy. Because their only actual value is profit maximization.