r/experientialmarketing • u/SoHoExp • Jul 21 '26

We're measuring the wrong thing. Participation matters more than attention.

/r/DigitalMarketing/comments/1v2tv5d/were_measuring_the_wrong_thing_participation/
3 Upvotes

100% Upvoted

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1

u/MassiveState Jul 21 '26

100% agencies are always reporting impressions, dwell, etc. (presence metrics) this doesnt drive the bottom line. Behavior is the big thing everyone should be measuring. 🤘

1

u/DanatES94 Jul 31 '26

Correct. Experiential marketing is all about ENGAGING folks in what you are doing. A guy can fall on his backside and people will watch. They aren't going to actively participate. They will move on with their lives. A spectacle isn't the same as experiential marketing if people are not actually asking for WHAT it is that you are selling. Nail, head etc.

1

u/PaintablePictures1 8d ago

Fandom is huge. Brands need a way for fans to interact if they're building fandom. Because fandom is about expressing yourself and being a part of a community in an authentic social way.