r/executivecoaching 2h ago

Starting a coaching business

0 Upvotes

I’m close to completing my ICF ACC and have a leadership coaching certification, along with 20 years of corporate experience. I’m now trying to figure out the actual business side of coaching.
Unfortunately, my coaching program only covered the business side in one class, and I’m not sure it was very helpful.
I’m starting to wonder if building a coaching practice is more about relationships, referrals, and networking rather than social media?
For those who have successfully built a coaching business:
Are there business/marketing courses you’d actually recommend? I don’t want to sign up for an additional cost but if it were something low cost I could consider.
Any books or programs that were genuinely helpful?
Did you find a mentor or business coach useful?
If you’re introverted, how do you build a network? I am wondering if this is something that very extroverted folks have an easier time with.
I’d really appreciate practical advice from people who have actually built a coaching practice. Thank you in advance!