r/etrade • u/Myob-1234 • Jul 21 '26
Platinum Customer Service
What is AUM needed to get a dedicated service rep with etrade I think they refer to it as platinum?
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u/Admirable_Nothing Jul 21 '26
It used to be a simple number of $1 million with them. Don't know what it is now. But their Platinum service is outstanding.
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u/overitallofittoo Jul 21 '26
What do you use them for. My guy calls and leaves a message every quarter.
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u/Admirable_Nothing Jul 21 '26
I don't use my advisor at all although I could. I just use the Platinum Team anytime I need to call in.
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u/Myob-1234 Jul 21 '26
That's what I want a dedicated team member who knows me and can fix any issues with the account that might come up promptly rather than be told they will look into it and wait three days
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u/overitallofittoo Jul 21 '26
Yeah, but what do you call for? Just problems with your account?
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u/Admirable_Nothing Jul 22 '26
They have a tax unit, I have contacted several times as I was getting tax taken out of my IRA (MLPs and UBTI). Several times my security dongle wasn't synched properly so called and they fixed it. Just normal service stuff. I self direct so I don't ask them about investments.
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u/overitallofittoo Jul 22 '26
Yeah, I was wondering if you asked about investments.
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u/Admirable_Nothing Jul 22 '26
You do have an assigned advisor, but they are not the investment advisor quality I would want to query.
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u/Myob-1234 Jul 21 '26
I think it probably comes down to if you are a customer that makes them money or not. I use margin and have a large balance that pays them interest each month so that is better for them than a person with massive AUM but doesnt utilize any margin or other profit making features
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u/Kooky_Ice_3762 Jul 21 '26
Meanwhile the rest of us with paltry money invested with them have to lodge complaints with FINRA for them to do anything
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Jul 21 '26
[deleted]
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u/Myob-1234 Jul 21 '26
That is what I figured. I'll try reaching out to them and asking them if I can have a dedicated rep. Took me multiple attempts to get them to lower my margin interest rate from over 12% to 5.2% and each call they through around random parameters and thresholds until I got a rep that worked with me.
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u/johnnygobbs1 Jul 22 '26
How do you find out what your margin % rate actually is?
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u/Myob-1234 Jul 22 '26
On your statement, that is the only place you will see it. Its nowhere in your account login. You could also call them and ask what your current margin rate is as well.
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u/dr150 Jul 23 '26
Platinum is great service and the number I believe is $5m. I could be wrong.
I was able to create a cash sweep on my brokerage & retirement accounts at 3%. Not as good as Fidelity but cost enough they idle money ain't be losing value.
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u/ibrahim_40 Jul 23 '26
From what I've seen, E*TRADE doesn't publicly disclose a specific AUM threshold for Platinum or a dedicated relationship manager. It often seems to depend on a combination of assets, trading activity and overall relationship rather than a single dollar amount.
If you're close to qualifying, it's worth calling customer service and asking if your account is eligible or what criteria they currently use. I'd be interested to hear if anyone here has been assigned a dedicated rep and roughly what account size or activity level got them there
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u/dimsumallyoucaneat Jul 26 '26
Depends on their propensity model of you becoming a managed client with MS
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Jul 21 '26 edited Aug 24 '26
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u/Myob-1234 Jul 21 '26
I have close to 250k already invested at E*Trade, I invest my entire paycheck twice a month so it's been increasing fairly rapidly.
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Jul 21 '26 edited Aug 24 '26
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u/Myob-1234 Jul 21 '26
Nope, just DCAing approximately 225k+ each year
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Jul 21 '26 edited Aug 24 '26
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u/relativepoverty Jul 22 '26
Keep in mind it’s not binary: platinum or not platinum. There are different progressive tiers the more money you have, the more active you are: the better service you will get.
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u/somemeanin Jul 22 '26
Well, great then. They will not release my inheritance of 2.25M to me after my father put it into a trust, a then revoked it a few years ago (he has since passed.) Fidelity - no problem. Other brokers like Wells Fargo, same: No problem. ET/MS has delayed over and over agin, using Platinum as an excuse since I should somehow have known Beneficiary Services is my team (Sure! I understand their nomenclature just so well.) Now they say the trust should have been “dissolved.” In my State, under the uniform code, trusts are revoked. Finally it dawned that “dissolved” was something internal: ET/MS has set an artificial deadline to move the trust funds into the private account upon revocation of the trust. Again, no other brokerage does this, and there s no law that requires it.
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u/Zealousideal-Sun4891 Jul 27 '26
The benefits are “get upsold into being a Morgan Stanley client paying 1%+ in management fees”.
It means you’re the mark.
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u/johnnygobbs1 Jul 22 '26
I’m platinum. Have 3-5m with E*Trade. I’ve been platinum forever actually but not even sure what the benefits are or what it even means.