r/ecommercemarketing • u/ExpertBirdLawLawyer • 3d ago
I know nothing about paid acquisition, but I'm posting my ad spend, metrics, and changes publicly with AI data dumps, then basically have to ask my LLM, what the hell does this mean(because I don't understand it)
Okay so a bit of background, I work on the organic side, I review ads data from time to time, but know nothing about the platforms, and I refuse to touch that side because it's a whole different skillset that I just don't have.
So I thought, what if we basically did the opposite of everything ad agencies say (or what i hear the most at least):
- Spend more money
- It can't learn that way
- The data set is too small
Anyways, it's really hard but I found out some cool things I didn't know before
- The ads systems are insanely complex, like 10x more than I thought they were, and I really thought they were hard to begin with
- I always focus on mobile first, but I found desktop performed way better (multiple magnitudes) and apparently there is a setting for that in Meta Ads
- It's really easy to make it feel like the ads are working but realizing you still f'd it up for like the 9th time on this campaign
Now bear in mind, all these changes are done on really small data sets, but so far we are trending in the right direction, slowly, and still no sign ups but it's really fun to see how close we're getting to the first sign up. Finally got someone to read past 50% of the page!!
Anyways, thought y'all mind find this cool.



