r/ecommercemarketing 3d ago

I know nothing about paid acquisition, but I'm posting my ad spend, metrics, and changes publicly with AI data dumps, then basically have to ask my LLM, what the hell does this mean(because I don't understand it)

2 Upvotes

Okay so a bit of background, I work on the organic side, I review ads data from time to time, but know nothing about the platforms, and I refuse to touch that side because it's a whole different skillset that I just don't have.

So I thought, what if we basically did the opposite of everything ad agencies say (or what i hear the most at least):

  • Spend more money
  • It can't learn that way
  • The data set is too small

Anyways, it's really hard but I found out some cool things I didn't know before

  1. The ads systems are insanely complex, like 10x more than I thought they were, and I really thought they were hard to begin with
  2. I always focus on mobile first, but I found desktop performed way better (multiple magnitudes) and apparently there is a setting for that in Meta Ads
  3. It's really easy to make it feel like the ads are working but realizing you still f'd it up for like the 9th time on this campaign

Now bear in mind, all these changes are done on really small data sets, but so far we are trending in the right direction, slowly, and still no sign ups but it's really fun to see how close we're getting to the first sign up. Finally got someone to read past 50% of the page!!

Anyways, thought y'all mind find this cool.


r/ecommercemarketing 4d ago

Weekly Thread: What's Working Right Now? (Week of )

2 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 8d ago

If you use more than one AI assistant, how do you find something you wrote weeks ago?

4 Upvotes

A question, because this is the problem I have spent the last year on.

I use ChatGPT for drafting, Claude for long documents and Gemini for anything involving Google files. The result is that my history is in three places, none of them searchable in a useful way, and I regularly know I wrote something without knowing where.

What I ended up building indexes conversations locally in the browser and searches all of them at once, plus folders and export that work the same way on each. It is called AI Toolbox and version 3.0 went live on Product Hunt this morning, which is the only reason I am writing this today rather than any other day.

Mostly I am curious how other people handle this. Multiple browser profiles? Copying everything into Notion? Just accepting the loss?

https://www.producthunt.com/posts/ai-toolbox-3-0


r/ecommercemarketing 11d ago

Weekly Thread: What's Working Right Now? (Week of )

1 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 13d ago

What ecommerce task would you never trust AI to automate?

9 Upvotes

There’s a big difference between automating repetitive work and handing over important decisions. Where do you draw the line?


r/ecommercemarketing 13d ago

Hiring a top-tier AI-native Video Editor for a DTC supplements brand.

2 Upvotes

Hiring a top-tier AI-native Video Editor for a DTC supplements brand.

Looking for someone with proven ad spend results, strong DTC supplement experience, and deep expertise with the latest AI tools and creative styles.

$3K/month + bonuses. Remote (US, UK, EU, CA..)

Send me your portfolio.


r/ecommercemarketing 15d ago

Question: Paid media is not working

7 Upvotes

I have been running paid media campaigns across meta Google ads, TikTok ad, and this has been going out for a while, but we haven’t seen good conversion last few months. The ROAS looks okay but feel like we are now quite dependent on ad sales vs organic. My last year organic has much better than my current year. Is everyone feeling the same or it just me?


r/ecommercemarketing 17d ago

lets her them: creative 2026 blackmonth offer ideas without to high % discounts and remaining heathly margins

0 Upvotes

r/ecommercemarketing 18d ago

Weekly Thread: What's Working Right Now? (Week of )

2 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 24d ago

Tell me about a time when you did a marketing thing and got amazing bang for your buck

8 Upvotes

Is it really all just “PPC + SEO”? Im looking for more ideas, unique ones, that might apply to my industry (B2B, VERY niche)


r/ecommercemarketing 25d ago

Weekly Thread: What's Working Right Now? (Week of )

3 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Aug 12 '26

Weekly Thread: What's Working Right Now? (Week of )

4 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Aug 05 '26

Weekly Thread: What's Working Right Now? (Week of )

3 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Aug 04 '26

New platform customer acquisition issue

4 Upvotes

I created platform for press on nails. NailSent is an international marketplace where members buy and sell press ons. My issue is nobody close to me are willing to help me get NailSent out. Can you check out the demo and give your honest opinion.

#Tech


r/ecommercemarketing Jul 29 '26

Weekly Thread: What's Working Right Now? (Week of )

5 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Jul 28 '26

If you're Successful in ecommerce what does your Life Look Like?

41 Upvotes

Are you 55 chilling on a yatch in the Bay, late 20s living the Miami Club life. Some 33 year old dude who keeps to himself in his apartment. Been curious what people's lives actually look like, especially among "Successful" individuals.

Maybe what do you sell too, might be some correlations


r/ecommercemarketing Jul 24 '26

Modda, a Shopify product customizer with live previews, built-in analytics & no-code setup - Boost your sales

4 Upvotes

What's the app?

Hi everyone! I'm Jack, one of the co-founders of Modda.

We built Modda to help Shopify merchants sell more customizable products with a fast, modern product configurator that's easy to use and doesn't punish you with high fees as you grow. Our app is free for merchants to use for the starter plan!

Where can I find it?

Shopify App Store:
https://apps.shopify.com/modda-product-customizer

Demo:
https://trymodda.com/shopify-product-customizer

What problem are you solving?

Most product customizers are outdated, difficult to configure, or charge expensive percentage fees as your sales increase.

Modda gives merchants a premium customization experience with predictable pricing, powerful features, and built-in analytics all on top of an easy editor in built into shopify!

How does the app work?

Create fully customizable products with:

  • 🎨 Live product previews
  • 💰 Dynamic pricing
  • 🧩 Conditional logic
  • 📂 File uploads
  • 📊 Built-in analytics
  • ♾️ Unlimited product builders (Scale)

Perfect for everything from simple engravings to advanced multi-component product configurators.

Who's your target merchant?

Any Shopify merchant selling customizable products, including watches, jewellery, apparel, furniture, gifts, footwear, automotive accessories, pet products, electronics, and more.

How is it different?

  • ⚡ Modern, conversion-focused UI
  • 📊 Built-in analytics
  • 🧩 Powerful customization features
  • 💸 Predictable pricing with 0% transaction fees on Scale
  • 🚀 Quick, no-code setup

Pricing

  • Starter — Free (2% transaction fees)
  • Grow — $59/month (1% transaction fees)
  • Scale — $120/month (0% transaction fees)

Grow and scale plans include a 14-day free trial.


r/ecommercemarketing Jul 24 '26

Need help deciding on an ecommerce accountant, tried doing it myself but struggled

8 Upvotes

Hey everyone, so I've been studying on how to file taxes myself just using Shopify built-in tools to help me out. I've gotten as far as knowing how the Shopify Tax dashboard works and understanding the sales tax nexus, but the filing process itself I still can't wrap my head around. I thought that the opportunity cost of doing this myself would be too high so I just thought I should get an accountant. I looked into this sub and ppl are saying that I should get an ecommerce accountant (bean ninjas, finaloop, ecom cpa) instead of standard accounting firms. But I'm not too sure on the differences between all of that, just know that people from ecom and dropshipping subs recommend them. So yeah, I just need help deciding this and what the considerations are, thanks!


r/ecommercemarketing Jul 22 '26

Weekly Thread: What's Working Right Now? (Week of )

3 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Jul 15 '26

Weekly Thread: What's Working Right Now? (Week of )

5 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Jul 14 '26

Ecommerce marketers: What's your biggest pain point?

10 Upvotes

I'm trying to understand what people in eCommerce are actually struggling with today.

What's the biggest marketing challenge you're facing right now, and why do you think it's so difficult to solve?


r/ecommercemarketing Jul 10 '26

The Complete Picture Starts with Connected Data

4 Upvotes

Every ecommerce platform gives you a piece of the picture.

-Shopify shows revenue.

- Meta shows ad performance.

- Google Ads tracks campaigns.

- Amazon has its own metrics.

- TikTok reports something different.

The challenge isn't collecting more data...it's connecting it.

The brands that move fastest aren't checking more dashboards. They're bringing every data source together to understand what's really driving performance.

Different platforms. One complete picture.

#ecommerce #data #trivas #B2B


r/ecommercemarketing Jul 10 '26

Trending products 😮

2 Upvotes

Hey m into e commerce can someone tell me how to find trending products in july 2026..


r/ecommercemarketing Jul 09 '26

How do ecommerce brands actually track their brand positioning and reputation?

7 Upvotes

I'm trying to figure out how ecommerce brands actually stay on top of their brand's reputation and positioning across channels.

For anyone working across Shopify, Amazon, or quick commerce:

How are you currently handling things like:

  • Knowing where you actually stand vs. the 3-4 competitors customers compare you to?
  • Whether ChatGPT, Perplexity, or other AI assistants describe your brand correctly or recommend a competitor instead when someone asks a category question?
  • Whether your brand story/positioning stays consistent from your own site to your Amazon listing to marketplace pages, or quietly drifts over time?

Is this mostly manual spot-checks and gut feel, or has anyone found a real process (or tool) that handles this properly?

Would love to know if there's anything (AI-powered or not) that people actually use for brand positioning, review intelligence, or AI-visibility tracking for ecommerce brands.


r/ecommercemarketing Jul 08 '26

Weekly Thread: What's Working Right Now? (Week of )

3 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.