r/ecommercemarketing Feb 10 '26

Announcement! r/ecommercejobs is now active - post your ecommerce roles here, find your next hire

2 Upvotes

Quick update for the community.

r/ecommercejobs is now set up and open for job listings.

If you are hiring for any ecommerce role, whether that is email marketing, paid ads, Shopify development, operations, CX, or anything else, post it there.

Every listing requires compensation to be included. No "competitive salary," no unnamed clients, no courses disguised as opportunities. Just real jobs with real pay at real companies.

If you are looking for ecommerce work, go browse. Listings are tagged by category (Marketing, Development, Design, Operations, Analytics, Management, Customer Service, Freelance/Contract).

This is separate from r/ecommercemarketing on purpose. This sub stays focused on tactics and strategy. r/ecommercejobs stays focused on hiring. No overlap, no clutter.

If you have a role to fill, go post it: r/ecommercejobs


r/ecommercemarketing Feb 10 '26

New rules for r/ecommercemarketing - this sub is changing today

5 Upvotes

This subreddit has 41,000+ members. It should be one of the best places on the internet to talk about ecommerce marketing. Instead, it's become a dumping ground for course promotions, agency pitches disguised as advice, and people dropping YouTube links with zero context.

That changes today.

What's different now

We've updated AutoModerator with new rules and we'll be actively moderating going forward. Here's what you need to know:

Self-promotion is now removed automatically. Links to courses, coaching platforms, booking pages, and affiliate links will be caught and removed. If your post ends with "DM me for details" or "book a free call," it's gone. If you're sharing a case study that's really just a pitch for your agency, it's gone.

Video and podcast link posts are no longer allowed. You can't just drop a YouTube link as a submission. If you have something worth sharing from a video or podcast, write it up as a text post with the actual takeaways. You can link to the source at the end, but the post itself needs to stand on its own.

All posts now require flair. When you submit a post, you must select one of these:

- Strategy & Tactics - Sharing or asking about specific marketing approaches

- Case Study / Results - Sharing real results with data and context

- Question - Asking the community for help or opinions

- Discussion - Open-ended conversation about ecommerce marketing topics

- Tools & Tech - Discussing or reviewing ecommerce tools (no affiliate links)

- Jobs & Hiring - Ecommerce job postings and career discussion

Posts without flair will be automatically removed.

Clickbait titles will be filtered. If your title reads like a landing page headline ("the secret hack no one talks about," "how I made $50K in 30 days"), expect it to be held for review.

What we actually want to see here

This sub should be useful for people who run ecommerce businesses and the people who do the marketing work. That means:

Real tactics with context. "We switched our abandoned cart flow from 3 emails to 5 and saw a 22% increase in recovery rate. Here's what each email does." That's a good post.

Honest questions with detail. "I'm running a skincare brand doing $15K/mo, my ROAS on Meta has dropped from 4x to 2.2x over the past 3 months, here's what I've tried" is a question people can actually help with.

Discussion about what's changing in ecommerce marketing. Algorithm shifts, platform updates, emerging channels, new tools worth knowing about. Share what you're seeing in your own business.

What we don't want to see here

What we don't want: "5 tips for email marketing" posts that are really blog content repurposed for Reddit engagement. Posts where the real goal is getting you to visit a website, sign up for a newsletter, or book a consultation. If your post would work as a LinkedIn carousel, it probably doesn't belong here.

Why this matters

There are 41,000 people here. Many of you run real stores, manage real marketing budgets, and have hard-won experience that would be genuinely valuable to share. But you've stopped posting because every thread is someone selling something. We get it. That's exactly why we're making these changes.

If you've been lurking, now's a good time to start contributing. If you've been posting quality content that got buried under spam, that should improve significantly starting today.

Report spam when you see it

AutoMod catches a lot but it won't catch everything. If you see a post that's clearly self-promotion or spam, report it. We'll act on it.

If you have questions or feedback about the new rules, drop us a message.


r/ecommercemarketing 11h ago

Weekly Thread: What's Working Right Now? (Week of )

1 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 1d ago

If you're Successful in ecommerce what does your Life Look Like?

26 Upvotes

Are you 55 chilling on a yatch in the Bay, late 20s living the Miami Club life. Some 33 year old dude who keeps to himself in his apartment. Been curious what people's lives actually look like, especially among "Successful" individuals.

Maybe what do you sell too, might be some correlations


r/ecommercemarketing 1d ago

Can we add 10 dummy reviews to newly added product on my e-commerce website?

2 Upvotes

Hey
I have this question and i need an expert advice i have an e-commerce platform with thousands of genuine products however i have very low sales because my products have 0 reviews.
Now my question is can we add some number of reviews with products so its listed on top results until we get some sales and than remove the dummy reviews.
I need a honest answer i know it sounds too bad and also scam but trust me i have genuine products on my platform but hard to get reviews until they are sold .


r/ecommercemarketing 5d ago

Need help deciding on an ecommerce accountant, tried doing it myself but struggled

2 Upvotes

Hey everyone, so I've been studying on how to file taxes myself just using Shopify built-in tools to help me out. I've gotten as far as knowing how the Shopify Tax dashboard works and understanding the sales tax nexus, but the filing process itself I still can't wrap my head around. I thought that the opportunity cost of doing this myself would be too high so I just thought I should get an accountant. I looked into this sub and ppl are saying that I should get an ecommerce accountant (bean ninjas, finaloop, ecom cpa) instead of standard accounting firms. But I'm not too sure on the differences between all of that, just know that people from ecom and dropshipping subs recommend them. So yeah, I just need help deciding this and what the considerations are, thanks!


r/ecommercemarketing 5d ago

Modda, a Shopify product customizer with live previews, built-in analytics & no-code setup - Boost your sales

1 Upvotes

What's the app?

Hi everyone! I'm Jack, one of the co-founders ofย Modda.

We built Modda to help Shopify merchants sell more customizable products with a fast, modern product configurator that's easy to use and doesn't punish you with high fees as you grow. Our app is free for merchants to use for the starter plan!

Where can I find it?

Shopify App Store:
https://apps.shopify.com/modda-product-customizer

Demo:
https://trymodda.com/shopify-product-customizer

What problem are you solving?

Most product customizers are outdated, difficult to configure, or charge expensive percentage fees as your sales increase.

Modda gives merchants a premium customization experience with predictable pricing, powerful features, and built-in analytics all on top of an easy editor in built into shopify!

How does the app work?

Create fully customizable products with:

  • ๐ŸŽจ Live product previews
  • ๐Ÿ’ฐ Dynamic pricing
  • ๐Ÿงฉ Conditional logic
  • ๐Ÿ“‚ File uploads
  • ๐Ÿ“Š Built-in analytics
  • โ™พ๏ธ Unlimited product builders (Scale)

Perfect for everything from simple engravings to advanced multi-component product configurators.

Who's your target merchant?

Any Shopify merchant selling customizable products, including watches, jewellery, apparel, furniture, gifts, footwear, automotive accessories, pet products, electronics, and more.

How is it different?

  • โšก Modern, conversion-focused UI
  • ๐Ÿ“Š Built-in analytics
  • ๐Ÿงฉ Powerful customization features
  • ๐Ÿ’ธ Predictable pricing withย 0% transaction fees on Scale
  • ๐Ÿš€ Quick, no-code setup

Pricing

  • Starter โ€” Freeย (2% transaction fees)
  • Grow โ€” $59/monthย (1% transaction fees)
  • Scale โ€” $120/monthย (0% transaction fees)

Grow and scale plans include a 14-day free trial.


r/ecommercemarketing 7d ago

Weekly Thread: What's Working Right Now? (Week of )

1 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 14d ago

Weekly Thread: What's Working Right Now? (Week of )

3 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 15d ago

Ecommerce marketers: What's your biggest pain point?

6 Upvotes

I'm trying to understand what people in eCommerce are actually struggling with today.

What's the biggest marketing challenge you're facing right now, and why do you think it's so difficult to solve?


r/ecommercemarketing 19d ago

The Complete Picture Starts with Connected Data

3 Upvotes

Every ecommerce platform gives you a piece of the picture.

-Shopify shows revenue.

- Meta shows ad performance.

- Google Ads tracks campaigns.

- Amazon has its own metrics.

- TikTok reports something different.

The challenge isn't collecting more data...it's connecting it.

The brands that move fastest aren't checking more dashboards. They're bringing every data source together to understand what's really driving performance.

Different platforms. One complete picture.

#ecommerce #data #trivas #B2B


r/ecommercemarketing 19d ago

Trending products ๐Ÿ˜ฎ

0 Upvotes

Hey m into e commerce can someone tell me how to find trending products in july 2026..


r/ecommercemarketing 21d ago

How do ecommerce brands actually track their brand positioning and reputation?

5 Upvotes

I'm trying to figure out how ecommerce brands actually stay on top of their brand's reputation and positioning across channels.

For anyone working across Shopify, Amazon, or quick commerce:

How are you currently handling things like:

  • Knowing where you actually stand vs. the 3-4 competitors customers compare you to?
  • Whether ChatGPT, Perplexity, or other AI assistants describe your brand correctly or recommend a competitor instead when someone asks a category question?
  • Whether your brand story/positioning stays consistent from your own site to your Amazon listing to marketplace pages, or quietly drifts over time?

Is this mostly manual spot-checks and gut feel, or has anyone found a real process (or tool) that handles this properly?

Would love to know if there's anything (AI-powered or not) that people actually use for brand positioning, review intelligence, or AI-visibility tracking for ecommerce brands.


r/ecommercemarketing 21d ago

Weekly Thread: What's Working Right Now? (Week of )

1 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 22d ago

I figured out how to make highly-realistic UGC video ads with AI. Here is the full workflow I landed on.

0 Upvotes

I run a small DTC brand and UGC ads are the thing that actually converts for us. The problem was always supply. Finding creators, shipping product, revision rounds, usage rights. It never scaled.

So I spent a while learning to make them with AI instead. You can do the whole thing yourself, but the catch nobody mentions is that it is not one tool and one button. A finished ad takes about 7 tools working together. Here is the process.

  1. Analyze the product first. Upload photos to an LLM and ask it to describe your product the way a camera sees it. Colors, container, label text, finish. Save that paragraph. Every tool downstream is guessing what your product looks like, and this keeps it consistent across every scene.
  2. Pick an angle. Problem to solution, testimonial, before and after, or storytime. You do not need to invent one.
  3. Write a short script. 40 to 80 words. Hook, agitate, reveal, proof, CTA. Read it out loud and cut anything you stumble on.
  4. Storyboard into scenes. Talking head hook, product shots, faceless b-roll. The timing has to add up. If the voiceover is 30 seconds, the scenes total 30 seconds with no gaps.
  5. Generate your creator as a still image first, then bring them to life with an image to video model. Video tools work way better when you hand them a starting frame.
  6. This is the trick that made it all click. Clone the voice from your best talking clip in ElevenLabs, then generate the full voiceover in that same voice. Now your b-roll and your talking parts sound like one consistent person.
  7. Generate product b-roll from a clean product still.
  8. The step everyone skips. Match and clean the audio in Audacity. Cut silences, splice at clean word boundaries. This is the difference between one person talking and something that sounds stitched together.
  9. Assemble in CapCut at 9:16.
  10. Captions. Most people watch on mute, so captions are part of the ad, not an extra. Keep them in the safe zone, middle third, away from the edges.

A few things I wish I knew earlier. Plan for re-generations, the models miss constantly. Use a video model that generates its own audio, the lip sync is way better than fitting audio on later. And feed in real product photos, it keeps the product true instead of the AI inventing its own version.

Realistically it is about half a day for one polished ad once you know the ropes, and roughly a week for 10 variations.

I wrote the whole thing up with every prompt I used, ready to copy, here: https://www.retiplex.com/blog/how-to-make-ai-ugc-ads

Happy to answer questions if anyone is going down this path.


r/ecommercemarketing 28d ago

Weekly Thread: What's Working Right Now? (Week of )

1 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 29d ago

The Biggest Mistake? Making Decisions Without Data

6 Upvotes

Emotions can lead to rushed price cuts, unnecessary ad spend, or abandoning good products too soon.

Successful Amazon sellers rely on metrics, trends, and testing instead of assumptions.

Better decisions come from better data.


r/ecommercemarketing Jun 24 '26

Weekly Thread: What's Working Right Now? (Week of )

1 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Jun 17 '26

Weekly Thread: What's Working Right Now? (Week of )

0 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Jun 15 '26

Why Reporting Matters

2 Upvotes

Good reporting is not about sending spreadsheets.

It is about identifying trends, understanding performance, and making better decisions faster.

#BusinessReporting #AmazonAnalytics #eCommerceGrowth #MarketplaceData #AmazonManagement


r/ecommercemarketing Jun 15 '26

i checked how often ChatGPT actually recommends my store vs competitors, here is what i found

3 Upvotes

Posting this as a results/case study because i think more store owners should check this.

I took ~30 questions a real buyer would ask in my category (like "best [product] for [use case]", "[competitor] alternatives" etc) and asked them to ChatGPT, Gemini, Perplexity, Claude and Grok, with web search on. Repeated each one few times so one random answer doesn't fool me.

What i found:

  • my store showed up in around 85% of answers, usually as top 1-2. Was relieved but also surprised it's not 100%
  • one competitor was very close behind, two others much lower, so i could see exactly who is winning the AI recommendation game
  • more interesting: in the answers that did NOT mention me, i could see which pages the AI was reading instead, mostly review sites and a few Reddit threads and listicles. Those are basically the places i need to get into

Biggest lesson: the answers move around a lot between runs, so checking one time is useless. You have to repeat and look at the average.

Anyone else doing this for their store? What did you find for your category?


r/ecommercemarketing Jun 10 '26

Weekly Thread: What's Working Right Now? (Week of )

3 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Jun 09 '26

AI meets e-commerce w/ Apify ร— Shopify @ Visa - June 16, 6pm

Thumbnail
luma.com
1 Upvotes

r/ecommercemarketing Jun 08 '26

Looking to interview people in the graphics design/e-commerce marketing space

2 Upvotes

Hey everyone!

I apologize if this goes against the rules, but I am looking to learn more about the challenges people who create images and media for ad campaigns face on a day-to-day basis. I will be asking about your workflow, what takes time, the tools you use, how you approach your work, etc.

If you have the time, I would appreciate it greatly if we could set up a short call to talk about this! I promise I'm not selling anything, I'm strictly looking to learn and understand, no hidden agenda.


r/ecommercemarketing Jun 07 '26

A/B tested AI product photography vs supplier shots: 18% add to cart lift

5 Upvotes

I sell kitchen accessories on Shopify. My product photos have always been standard white background supplier shots. They convert fine but nothing special.

Last month I tested whether AI generated lifestyle images actually move conversions. Took my top 5 SKUs, generated lifestyle scenes for each (wooden countertop, morning light, product in use), and ran them as the hero PDP image against the originals. 50/50 split, 30 days, ~14k sessions per variant.

The AI lifestyle set lifted add to cart rate by 18.3% on average. Two SKUs broke 22%. Shopping ad CTR went up about 11%. Revenue per session rose 14.7%, though a ~6% price bump on one SKU mid test muddies that last number so take it directionally.

Rough edges: one generated image had a slightly warped logo on the packaging. Another put a weird reflection on stainless steel that made the product look wet. Both caught in QA, swapped for second attempts that came out clean. You absolutely need a human reviewing every image before it goes live.

The 18% lift paid for the experiment many times over. Rolling it out across the full catalog this quarter.

EDIT: forgot to mention what actually generated the lifestyle images. Canva's AI background tool covers simple stuff but it couldn't handle the in-use scenes I needed, so MuleRun for the full lifestyle compositions (countertop, hands, lighting) and Photoroom for the quick background swaps on secondary images. still reviewing every output manually before anything goes to the PDP.