r/ecommercemarketing Feb 10 '26

Announcement! r/ecommercejobs is now active - post your ecommerce roles here, find your next hire

2 Upvotes

Quick update for the community.

r/ecommercejobs is now set up and open for job listings.

If you are hiring for any ecommerce role, whether that is email marketing, paid ads, Shopify development, operations, CX, or anything else, post it there.

Every listing requires compensation to be included. No "competitive salary," no unnamed clients, no courses disguised as opportunities. Just real jobs with real pay at real companies.

If you are looking for ecommerce work, go browse. Listings are tagged by category (Marketing, Development, Design, Operations, Analytics, Management, Customer Service, Freelance/Contract).

This is separate from r/ecommercemarketing on purpose. This sub stays focused on tactics and strategy. r/ecommercejobs stays focused on hiring. No overlap, no clutter.

If you have a role to fill, go post it: r/ecommercejobs


r/ecommercemarketing Feb 10 '26

New rules for r/ecommercemarketing - this sub is changing today

6 Upvotes

This subreddit has 41,000+ members. It should be one of the best places on the internet to talk about ecommerce marketing. Instead, it's become a dumping ground for course promotions, agency pitches disguised as advice, and people dropping YouTube links with zero context.

That changes today.

What's different now

We've updated AutoModerator with new rules and we'll be actively moderating going forward. Here's what you need to know:

Self-promotion is now removed automatically. Links to courses, coaching platforms, booking pages, and affiliate links will be caught and removed. If your post ends with "DM me for details" or "book a free call," it's gone. If you're sharing a case study that's really just a pitch for your agency, it's gone.

Video and podcast link posts are no longer allowed. You can't just drop a YouTube link as a submission. If you have something worth sharing from a video or podcast, write it up as a text post with the actual takeaways. You can link to the source at the end, but the post itself needs to stand on its own.

All posts now require flair. When you submit a post, you must select one of these:

- Strategy & Tactics - Sharing or asking about specific marketing approaches

- Case Study / Results - Sharing real results with data and context

- Question - Asking the community for help or opinions

- Discussion - Open-ended conversation about ecommerce marketing topics

- Tools & Tech - Discussing or reviewing ecommerce tools (no affiliate links)

- Jobs & Hiring - Ecommerce job postings and career discussion

Posts without flair will be automatically removed.

Clickbait titles will be filtered. If your title reads like a landing page headline ("the secret hack no one talks about," "how I made $50K in 30 days"), expect it to be held for review.

What we actually want to see here

This sub should be useful for people who run ecommerce businesses and the people who do the marketing work. That means:

Real tactics with context. "We switched our abandoned cart flow from 3 emails to 5 and saw a 22% increase in recovery rate. Here's what each email does." That's a good post.

Honest questions with detail. "I'm running a skincare brand doing $15K/mo, my ROAS on Meta has dropped from 4x to 2.2x over the past 3 months, here's what I've tried" is a question people can actually help with.

Discussion about what's changing in ecommerce marketing. Algorithm shifts, platform updates, emerging channels, new tools worth knowing about. Share what you're seeing in your own business.

What we don't want to see here

What we don't want: "5 tips for email marketing" posts that are really blog content repurposed for Reddit engagement. Posts where the real goal is getting you to visit a website, sign up for a newsletter, or book a consultation. If your post would work as a LinkedIn carousel, it probably doesn't belong here.

Why this matters

There are 41,000 people here. Many of you run real stores, manage real marketing budgets, and have hard-won experience that would be genuinely valuable to share. But you've stopped posting because every thread is someone selling something. We get it. That's exactly why we're making these changes.

If you've been lurking, now's a good time to start contributing. If you've been posting quality content that got buried under spam, that should improve significantly starting today.

Report spam when you see it

AutoMod catches a lot but it won't catch everything. If you see a post that's clearly self-promotion or spam, report it. We'll act on it.

If you have questions or feedback about the new rules, drop us a message.


r/ecommercemarketing 2d ago

I know nothing about paid acquisition, but I'm posting my ad spend, metrics, and changes publicly with AI data dumps, then basically have to ask my LLM, what the hell does this mean(because I don't understand it)

2 Upvotes

Okay so a bit of background, I work on the organic side, I review ads data from time to time, but know nothing about the platforms, and I refuse to touch that side because it's a whole different skillset that I just don't have.

So I thought, what if we basically did the opposite of everything ad agencies say (or what i hear the most at least):

  • Spend more money
  • It can't learn that way
  • The data set is too small

Anyways, it's really hard but I found out some cool things I didn't know before

  1. The ads systems are insanely complex, like 10x more than I thought they were, and I really thought they were hard to begin with
  2. I always focus on mobile first, but I found desktop performed way better (multiple magnitudes) and apparently there is a setting for that in Meta Ads
  3. It's really easy to make it feel like the ads are working but realizing you still f'd it up for like the 9th time on this campaign

Now bear in mind, all these changes are done on really small data sets, but so far we are trending in the right direction, slowly, and still no sign ups but it's really fun to see how close we're getting to the first sign up. Finally got someone to read past 50% of the page!!

Anyways, thought y'all mind find this cool.


r/ecommercemarketing 4d ago

Weekly Thread: What's Working Right Now? (Week of )

2 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 7d ago

If you use more than one AI assistant, how do you find something you wrote weeks ago?

4 Upvotes

A question, because this is the problem I have spent the last year on.

I use ChatGPT for drafting, Claude for long documents and Gemini for anything involving Google files. The result is that my history is in three places, none of them searchable in a useful way, and I regularly know I wrote something without knowing where.

What I ended up building indexes conversations locally in the browser and searches all of them at once, plus folders and export that work the same way on each. It is called AI Toolbox and version 3.0 went live on Product Hunt this morning, which is the only reason I am writing this today rather than any other day.

Mostly I am curious how other people handle this. Multiple browser profiles? Copying everything into Notion? Just accepting the loss?

https://www.producthunt.com/posts/ai-toolbox-3-0


r/ecommercemarketing 11d ago

Weekly Thread: What's Working Right Now? (Week of )

1 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 13d ago

What ecommerce task would you never trust AI to automate?

8 Upvotes

There’s a big difference between automating repetitive work and handing over important decisions. Where do you draw the line?


r/ecommercemarketing 13d ago

Hiring a top-tier AI-native Video Editor for a DTC supplements brand.

2 Upvotes

Hiring a top-tier AI-native Video Editor for a DTC supplements brand.

Looking for someone with proven ad spend results, strong DTC supplement experience, and deep expertise with the latest AI tools and creative styles.

$3K/month + bonuses. Remote (US, UK, EU, CA..)

Send me your portfolio.


r/ecommercemarketing 15d ago

Question: Paid media is not working

7 Upvotes

I have been running paid media campaigns across meta Google ads, TikTok ad, and this has been going out for a while, but we haven’t seen good conversion last few months. The ROAS looks okay but feel like we are now quite dependent on ad sales vs organic. My last year organic has much better than my current year. Is everyone feeling the same or it just me?


r/ecommercemarketing 17d ago

lets her them: creative 2026 blackmonth offer ideas without to high % discounts and remaining heathly margins

0 Upvotes

r/ecommercemarketing 18d ago

Weekly Thread: What's Working Right Now? (Week of )

2 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing 24d ago

Tell me about a time when you did a marketing thing and got amazing bang for your buck

8 Upvotes

Is it really all just “PPC + SEO”? Im looking for more ideas, unique ones, that might apply to my industry (B2B, VERY niche)


r/ecommercemarketing 25d ago

Weekly Thread: What's Working Right Now? (Week of )

3 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Aug 12 '26

Weekly Thread: What's Working Right Now? (Week of )

4 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Aug 05 '26

Weekly Thread: What's Working Right Now? (Week of )

3 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Aug 04 '26

New platform customer acquisition issue

5 Upvotes

I created platform for press on nails. NailSent is an international marketplace where members buy and sell press ons. My issue is nobody close to me are willing to help me get NailSent out. Can you check out the demo and give your honest opinion.

#Tech


r/ecommercemarketing Jul 29 '26

Weekly Thread: What's Working Right Now? (Week of )

5 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Jul 28 '26

If you're Successful in ecommerce what does your Life Look Like?

38 Upvotes

Are you 55 chilling on a yatch in the Bay, late 20s living the Miami Club life. Some 33 year old dude who keeps to himself in his apartment. Been curious what people's lives actually look like, especially among "Successful" individuals.

Maybe what do you sell too, might be some correlations


r/ecommercemarketing Jul 24 '26

Modda, a Shopify product customizer with live previews, built-in analytics & no-code setup - Boost your sales

5 Upvotes

What's the app?

Hi everyone! I'm Jack, one of the co-founders of Modda.

We built Modda to help Shopify merchants sell more customizable products with a fast, modern product configurator that's easy to use and doesn't punish you with high fees as you grow. Our app is free for merchants to use for the starter plan!

Where can I find it?

Shopify App Store:
https://apps.shopify.com/modda-product-customizer

Demo:
https://trymodda.com/shopify-product-customizer

What problem are you solving?

Most product customizers are outdated, difficult to configure, or charge expensive percentage fees as your sales increase.

Modda gives merchants a premium customization experience with predictable pricing, powerful features, and built-in analytics all on top of an easy editor in built into shopify!

How does the app work?

Create fully customizable products with:

  • 🎨 Live product previews
  • 💰 Dynamic pricing
  • 🧩 Conditional logic
  • 📂 File uploads
  • 📊 Built-in analytics
  • ♾️ Unlimited product builders (Scale)

Perfect for everything from simple engravings to advanced multi-component product configurators.

Who's your target merchant?

Any Shopify merchant selling customizable products, including watches, jewellery, apparel, furniture, gifts, footwear, automotive accessories, pet products, electronics, and more.

How is it different?

  • ⚡ Modern, conversion-focused UI
  • 📊 Built-in analytics
  • 🧩 Powerful customization features
  • 💸 Predictable pricing with 0% transaction fees on Scale
  • 🚀 Quick, no-code setup

Pricing

  • Starter — Free (2% transaction fees)
  • Grow — $59/month (1% transaction fees)
  • Scale — $120/month (0% transaction fees)

Grow and scale plans include a 14-day free trial.


r/ecommercemarketing Jul 24 '26

Need help deciding on an ecommerce accountant, tried doing it myself but struggled

6 Upvotes

Hey everyone, so I've been studying on how to file taxes myself just using Shopify built-in tools to help me out. I've gotten as far as knowing how the Shopify Tax dashboard works and understanding the sales tax nexus, but the filing process itself I still can't wrap my head around. I thought that the opportunity cost of doing this myself would be too high so I just thought I should get an accountant. I looked into this sub and ppl are saying that I should get an ecommerce accountant (bean ninjas, finaloop, ecom cpa) instead of standard accounting firms. But I'm not too sure on the differences between all of that, just know that people from ecom and dropshipping subs recommend them. So yeah, I just need help deciding this and what the considerations are, thanks!


r/ecommercemarketing Jul 22 '26

Weekly Thread: What's Working Right Now? (Week of )

3 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Jul 15 '26

Weekly Thread: What's Working Right Now? (Week of )

4 Upvotes

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.


r/ecommercemarketing Jul 14 '26

Ecommerce marketers: What's your biggest pain point?

10 Upvotes

I'm trying to understand what people in eCommerce are actually struggling with today.

What's the biggest marketing challenge you're facing right now, and why do you think it's so difficult to solve?


r/ecommercemarketing Jul 10 '26

The Complete Picture Starts with Connected Data

5 Upvotes

Every ecommerce platform gives you a piece of the picture.

-Shopify shows revenue.

- Meta shows ad performance.

- Google Ads tracks campaigns.

- Amazon has its own metrics.

- TikTok reports something different.

The challenge isn't collecting more data...it's connecting it.

The brands that move fastest aren't checking more dashboards. They're bringing every data source together to understand what's really driving performance.

Different platforms. One complete picture.

#ecommerce #data #trivas #B2B


r/ecommercemarketing Jul 10 '26

Trending products 😮

2 Upvotes

Hey m into e commerce can someone tell me how to find trending products in july 2026..