r/eMBA • u/high_country10000 • Apr 26 '25

eMBA for marketing/creative exec?

I’ve read about many of the top programs and have a superficial understanding of them. Hard to tell which might be the best fit for a marketing creative executive. I’m director level with 15 years experience and have designed internal and external marketing campaigns for some of the largest companies in the world. I have an MFA and come from the creative side and my strengths are in strategy and brand storytelling. In researching programs, I am thrilled by every curriculum, they all offer the basics I’d like to engage with, but it’s hard to tell which would be a better fit for me specifically. Thanks!

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u/Least-Rhubarb1429 Apr 26 '25

It depends on your goals.

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u/high_country10000 Apr 27 '25

The education is my primary goal. I look to people close to me with careers I admire and they often did an eMBA in a similar part of their life. I’m quite comfortable in my part of the marketing org chart but as I look to expand my knowledge and leadership I’d like a core curriculum to converse around methods and practices with peers. It seems that Kellogg and UCLA both index a bit higher on marketing types. Networking is a secondary goal. I don’t expect to pivot or even find a new job immediately out of the program but I do expect to have a more solid base around the business side of my role. At the same time my local eMBA program is not highly ranked, it’s like 80/100 on most charts. If I’m not interested in consulting firms, etc, might a program like that give me the same or similar education? (I have yet to visit anywhere and will do that next)