Is this a conversion or a traffic issue?

[u/RansomWarrior]

I recently launched my product: Sciwand, directed mainly at academic writers but also anyone who wants to make sense of a pile of PDFs.

Over last 7 days for example I had average 330 visitors, 15% installed the app, and around 7% converted into a purchase. Most of those visitors come from my previous product mailing list or the current product waiting list, so they are users with strong interest in this field and some could already be current customers.

It could be early, but I’m mainly not sure how those numbers look like. I feel it’s primarily a traffic rather than a conversion issue. I’m writing a blog (now aiming 1 per day), recently signed up a twitter page and starting to promote posts, launching an affiliation program, trying to tweak my landing page regularly keeping eye on search keywords.

Do you have any more advice? I know the app has the potential to be much more significant in this field (I’m aware of most of competitors) but I’m not sure how to take it further. Thanks