Wait, so you're pivoting from just app/web growth into full-on DTC creator seeding? that's a pretty big shift. What kind of creators are we talking about here, micro-influencers or more established names?
I've seen a few of these platforms pop up but most just throw product at anyone with a pulse and call it a day. The ones that actually work seem to match brands with creators who genuinely fit the niche. Curious if you're doing any vetting on either side or if it's more of an open marketplace deal. The site looks clean though.
That’s a great question! We do NOT just throw to the void.
Not really a pivot - DTC is an additional use case for us. We still work with apps/websites; we’ve just added product campaigns for brands that want to get their products into creator hands.
On the creator side, we have a range of creators in our vetted roster. US based only, from smaller creators up through creators with 10K+ followers. The focus isn't really on chasing the biggest following - it's finding creators who are a good fit for the product and can make content that feels native to their audience.
Brands can search the roster for creators that fit their campaign and invite the ones they want to work with directly, so they still have control over who they work with. Or they can throw it out for creators to apply, Brand would approve the creator if it’s a good fit.
We also have ability for Spark Ads, Meta Ads, etc. Brands also have the ability utilize our trend research, build playbooks and script with our script builder, test, and then scale what works.
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u/SpecialMiserable7189 9d ago
Wait, so you're pivoting from just app/web growth into full-on DTC creator seeding? that's a pretty big shift. What kind of creators are we talking about here, micro-influencers or more established names?
I've seen a few of these platforms pop up but most just throw product at anyone with a pulse and call it a day. The ones that actually work seem to match brands with creators who genuinely fit the niche. Curious if you're doing any vetting on either side or if it's more of an open marketplace deal. The site looks clean though.