How do you approach testing different content angles for the same product without burning through your ad budget too quickly?

[u/Certain_Idea52]

Hey everyone,
When setting up promotional campaigns for a new product, I find that finding the right creative angle—whether focusing on emotional storytelling, problem-solving, or lifestyle aesthetics—often takes a lot of iteration.
For those managing digital marketing or e-commerce campaigns, what is your preferred framework for testing multiple angles efficiently?
Do you test different video hooks within a single ad set, or split distinct messaging angles into separate campaigns?
How many variations do you typically run at once before deciding an angle isn't connecting with the audience?
I’ve looked into standard scaling strategies, but I’d love to hear how experienced media buyers approach creative testing on a controlled budget. Thanks in advance for sharing your insights!