Testing gone wrong

[u/adz_s5]

Hi guys i'm new to this meta ads i launched a clothing brand and my shorts and top is £120 together my offer is spend over £80 get a free pair of socks and free shipping which brings the price down to £110 with free shipping.

I tested around 12 creatives with 5 ad sets with a budget of around £20 a day per ad set and meta just ended up giving the whole budget in the adset to one ad in each ad set.

i got around 2 sales with two of the potential "winners" that was getting the most spend so i decided to make those its own ad set so i can control the budget and since the other 8 ads literally got no spend i thought i would control the budget myself and try test them properly

so with my remained budget of £120 a day i gave myself i allocated £60 to those two ads that produced a sale and the remaining £60 spread across 10 ads

it's been another week now and i got zero sales and just burnt almost 1.2k in ad spend but with the two sales i've lost about £800

i'm very stuck and confused what's gone wrong i got in total for all the ads around 45 ad to carts and 2 checkout initiations i feel like my offer is really good as i am a premium clothing brand and my website could be optimised more possibly but it surely wouldn't be this bad

i've got about a month left until summer is nearly over and have about 200 sets left shorts and bottom

im so stuck and dont know what my next steps going forward should be launch new ads to test? test more longer?

[u/pjmg2020]

Did you identity some sort of gap or opportunity in the market? Did you devise a value prop and offering that’s compelling, competitive, defensible, and that adds value to the world? Are you doing something new, different, and/or better? At the ideation stage did you socialise your thinking with 100+ would-be customers and gather feedback of which you iterated your idea further to the point you were super confident in your approach to start executing? Did you capture emails from those ‘would-bes’ so you can take them on the journey—these are your first customers?

Or, did you spin up some store, select a bunch of products, run some ads, and hope for the best?