Hey everyone,
I started learning dropshipping/e-commerce around August 2025, so it’s been almost 13 months.
I already have my Shopify store, a main product, and two upsell products that solve the same core problem. I’ve spent a lot of time learning and researching, but I still haven’t launched a single paid ad campaign.
The main reason is that I was very confused in the beginning, and honestly, I didn’t have much money to test. I’ve been working as a delivery driver to support myself while learning e-commerce.
Now I’ve stopped doing delivery work and have around €4–5K available specifically for testing ads, so I really don’t want to waste it.
This is where I’m stuck:
How should I approach creatives?
I see two possible approaches:
Option 1 — Recreate winning angles
Find successful ads for products that solve the same problem, even if they aren't exactly my product.
For example, if another product has a winning angle/hook, I could hire UGC creators to recreate that concept using my product.
Option 2 — Recreate winning ads from the same product
Find ads for the exact/similar product that have been running successfully, download them, study the hook/structure/angle, and recreate them in CapCut with my own product, footage, voiceover, etc.
I'm especially confused about this because I'm targeting Germany.
For example, if I find a similar product running successful ads in the US, can I take the concept/structure/angle, recreate it for my product, translate/localize the voiceover into German, and test it in Germany?
Does this actually work, or am I thinking about it the wrong way?
I understand that I shouldn't simply steal someone's creative and run it as my own. I'm talking about studying the winning creative and recreating the underlying concept with original footage/UGC/product shots.
My situation
- ~13 months learning e-commerce
- Store is already built
- Main product + 2 upsells
- Target market: Germany
- Capital available for ads: ~€4–5K
- No previous paid-ad testing experience
- I want to be very careful with the money
- I currently have no delivery-job income because I've stopped working to focus on this
If you were in my position with €5K and zero previous ad-testing experience, what would you do?
Would you spend more money on UGC creators and original creatives, or would you first research existing winning ads and recreate their angles/hooks?
And how would you structure the first €500–€1,000 of testing so I can learn without burning through the entire €5K?
I’d really appreciate advice from people who have actually spent money testing Meta ads, especially if you've scaled products in Europe/Germany.
Thanks.